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OverviewThe soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers' attention from cable and the Internet. Yet, soaps' influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries.The book contains contributions from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans and Web site moderators, and soap opera producers, writers, and actors from ABC's General Hospital, CBS's The Young and the Restless and The Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture, and speaks to longtime soap viewers, television studies scholars, and media professionals alike. Full Product DetailsAuthor: Sam Ford , Abigail De Kosnik , C. Lee HarringtonPublisher: University Press of Mississippi Imprint: University Press of Mississippi Dimensions: Width: 15.50cm , Height: 1.80cm , Length: 23.30cm Weight: 0.333kg ISBN: 9781617033179ISBN 10: 1617033170 Pages: 320 Publication Date: 30 March 2012 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationSam Ford, Bowling Green, Kentucky, is a research affiliate with Massachusetts Institute of Technology's Convergence Culture Consortium and Director of Digital Strategy for Peppercom Strategic Communications. C. Lee Harrington, Oxford, Ohio, is professor of sociology and a Women's Studies Program affiliate at Miami University. She has been conducting research on the daytime industry and soap fans since the late 1980s and is author of many published academic works on soaps, including Soap Fans: Pursuing Pleasure and Making Meaning in Everyday Life (with Denise D. Bielby). Tab Content 6Author Website:Countries AvailableAll regions |