Overview

Adam Bess presents a sales concept for business communication that is called subtle communication. With experience selling consulting services, Bess illustrates the concept with stories of selling to business owners. Every business owner, sales professional, and sales manager should read this book for insight about building ethical relationships with business owners. With the purpose of long-term business relationships, Bess describes the sales process of building rapport, overcoming objections, creating vested-interests, and closing the sale.

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9781478220916

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Adam has worked with over 120 small and medium-sized business owners in a consulting capacity. Before consulting, Adam taught small business management at a community college and academic writing in a university writing center.

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