Overview

"Level up your small-business content marketing with this guide for beginners-regardless of resources!Content marketing can grow a small business, but there is so much to do it can be overwhelming. There's SEO, ""pillar content,"" blog post creation, brand storytelling and so much more. Where do you start? In The Stripped-Down Guide to Content Marketing, content creator and marketing strategist John Egan shares the essentials for creating high-quality online content that grows your business. Your content will attract, educate, enlighten, and retain current and potential members of your audience after you've uncovered his strategies. Through examples of compelling content marketing campaigns you'll learn to harness the power to influence customers and drive product sales. You'll also discover: Successful content marketing secrets for a tight budget Tools to generate buzz for your content, including LinkedIn, Instagram, Twitter, and other social media. Is content quantity more important than content quality? Ways to make blogging the cornerstone of your program. The path to SEO for beginners, including the #1 rule you must know. This hands-on guide to content marketing strategy is the book John Egan wishes he'd had when he entered the field. Learn from his experience inThe Stripped-Down Guide to Content Marketing, and uncover valuable inside lessons and tips about what will work, what won't, and more from the online world of content marketing."

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Reviews

A motivational primer full of worthwhile advice on devising an effective content marketing strategy. - Kirkus Review An amazingly practical primer for content marketing. John takes the complex and makes it simple. This is a must-read for any communications professional. -Joe Pulizzi, founder, The Tilt and author, Content Inc. A fun read and an expert guide to improving your brand awareness, credibility, and search engine results for more traffic, leads, and profits. -Laura D. Adams, author of Money-Smart Solopreneur: A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers This well-referenced guide is packed with real-world examples to help business leaders in even the most 'boring' industries hit the ground running in content marketing. -Jenny Magic, Senior content marketing strategist and speaker This is the first content marketing guide I've seen that's both highly accessible for neophytes and genuinely useful for longtime practitioners. If you want to become an expert in content marketing, [this book] will get you there fast. With his gift for storytelling, John Egan offers the inspiration, frameworks, and knowledge that I had subconsciously been yearning for. -S. Todd Anthony, founder and executive creative director, Pinwheel Content John Egan belongs in the hall of fame of content marketing. His scrappy content tactics completely transformed the trajectory of [our business], putting us on a path to market dominance. He does an amazing job of distilling these tactics in this book, and I'm confident they will help anybody interested in gaining eyeballs via the internet. -Ryan Farley, co-founder and chief operating officer, LawnStarter John Egan has put together a thorough and insightful explainer for developing, launching, and executing a successful content marketing campaign. This book is ideal for both scrappy startups light on resources and mature organizations looking to breathe new creative life into their marketing efforts. -Joey Campbell, director of organic growth content, Nike John Egan's book revived my inner creator, gave me fresh methodologies for producing web content, and reminded me why brands need to invest way, way more in their content teams. This book is a wake-up call for established content creators and should be required reading for content teams! -Haley Collins, content marketing speaker and director of operations at content marketing agency GPO John Egan has taken a subject that can be dry and confusing, and has breathed it full of life. His writing is clear, smart, and encouraging, and his content marketing strategies are top-notch. An excellent treatise by someone who obviously knows what he's talking about. -Mark Levy, author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content Whether you're new to content marketing or just newly committed, The Stripped-Down Guide to Content Marketing is the place to start-enough breadth to get you going, and enough depth to kickstart your success. -Melanie Deziel, author of The Content Fuel Framework and Prove It

Author Information

Content creator and marketing strategist John Egan entered the content marketing business in 2010 as editor in chief at Bankrate Insurance. Later, John served as editor in chief at SpareFoot (now part of Storable) and LawnStarter. He developed content marketing programs for all three companies.John, founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. John earned his master's degree in communication from Southern New Hampshire University.Learn more online: www.johnegan.net.

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