The Strategy of Desire
Author:   Ernest Dichter ,  Arthur Asa Berger (Professor of Broadcast and Electronic Communication Arts, San Francisco State University, USA)
Publisher:   Taylor & Francis Inc
ISBN:  

9780765808943


Pages:   328
Publication Date:   30 April 2002
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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The Strategy of Desire


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Author:   Ernest Dichter ,  Arthur Asa Berger (Professor of Broadcast and Electronic Communication Arts, San Francisco State University, USA)
Publisher:   Taylor & Francis Inc
Imprint:   Transaction Publishers
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.521kg
ISBN:  

9780765808943


ISBN 10:   0765808943
Pages:   328
Publication Date:   30 April 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Ernest Dichter (1907-1991) was consulting psychologist for the Columbia Broadcasting System from 1943 to 1946, president of the Institute for Motivational Research, and founder of Ernest Dichter Associates International. His books include, The Psychology of Everyday Life, Handbook of Consumer Motivation, Motivating Human Behavior, and The Naked Manager. Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

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