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9781838276003

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Excellent and actionable hand book on Business Strategy Very impressed with the way the author uses and presents models, frameworks, and templates to help readers define and execute a business strategy. Also appreciated the clear definitions this book offers on often misinterpreted concepts like vision, mission, values, culture etc. Best management book I've read all year. (Clo Willaerts) Very useful and to the point! Very useful and practical models that I am able to use straight away with clients in strategy work. Also interesting to get the historical, philosophical backgrounds to many of the concepts. Makes me want to read more and dig deeper. Also, I like the visualisations of the models, this makes it so much easier to communicate them clearly and swiftly to others. Very very useful book and also quite fun to read although it is primarily intended as a manual. (Carl Henrikson)

Excellent and actionable hand book on Business Strategy Very impressed with the way the author uses and presents models, frameworks, and templates to help readers define and execute a business strategy. Also appreciated the clear definitions this book offers on often misinterpreted concepts like vision, mission, values, culture etc. Best management book I've read all year. (Clo Willaerts) Very useful and to the point! Very useful and practical models that I am able to use straight away with clients in strategy work. Also interesting to get the historical, philosophical backgrounds to many of the concepts. Makes me want to read more and dig deeper. Also, I like the visualisations of the models, this makes it so much easier to communicate them clearly and swiftly to others. Very very useful book and also quite fun to read although it is primarily intended as a manual. (Carl Henrikson)

Author Information

Mike Baxter has been awarded a PhD in Science, a personal Professorship and Chartered Designer status. He has enjoyed a variety of careers: trawlerman, animal welfare scientist, product designer, higher education college dean, web entrepreneur, author, keynote speaker, business thought-leader and company director. He has been a business consultant since 2001 for some of the world's biggest brands (e.g. Cisco, Google, HSBC, Lilly, Skype, Sony PlayStation) and a long-term advisor to some of London's fastest growing tech start-ups. Mike's company, Goal Atlas Ltd, was established in 2014 to work with leaders and teams to facilitate the systematic, hands-on management of effective strategies (www.goalatlas.com). Mike lives with his family in a houseboat on the River Thames in West London.

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