The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020
Author:   Albert N. Greco
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2023
ISBN:  

9783031319631


Pages:   176
Publication Date:   01 July 2023
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020


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Author:   Albert N. Greco
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2023
ISBN:  

9783031319631


ISBN 10:   303131963
Pages:   176
Publication Date:   01 July 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1: Introduction to History and Development of Scientific, Technical, and Medical [STM]Journals.- Chapter 2: The State of the Scholarly Journal Publishing Industry in 2000.- Chapter 3: The Impact of Disruption: 2001-2012.- Chapter 4: The Impact of Legal, Intellectual Property, and Copyright Infringement Issues: 2000-2022.- Chapter 5: The Responses of the Major Textbook Publishers: 2013-2020.- Chapter 6: The Future of STM Journals.

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Author Information

Albert N. Greco is Professor of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited 27 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors. 

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