Overview

In today's rapidly shifting digital landscape, the traditional boundaries of marketing are dissolving, giving rise to more integrated and intelligent approaches. While marketing once represented seamless connections across platforms to deliver unified customer experience. These emerging technologies and consumer expectations are pushing the envelope further. Metachannel marketing is a transformative evolution that goes beyond channel integration to create adaptive AI ecosystems capable of anticipating and responding to customer needs in real time. This strategic shift marks a new era in marketing, where data and personalization converge to redefine how brands engage with audiences across an increasingly complex digital environment. The Strategic Evolution From Omnichannel to Metachannel Marketing explores the progression of digital marketing and its shift to metachannel. This book examines the convergence of physical and digital realms, which is providing a new paradigm in which extreme personalization, interactivity, and multi-sensory experiences are considered indispensable for fostering meaningful connections between companies and their target audience. Covering topics such as marketing, AI, and metachannel, this book is an excellent resource for marketing professionals, brand managers, entrepreneurs and academics.

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9798337345918

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Sara Teixeira - PhD in Communication from the University of Vigo - Spain. Sara performs teaching functions in higher education at ISCAP. She worked in the area of digital marketing and e-learning in Portugal. She is a researcher at CEOS.PP - Center for Organizational and Social Studies at the Polytechnic of Porto.

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