Overview

An influential guide to communicating more persuasively through storytelling. Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this influential book (now celebrating its 10th anniversary) shows that the time has come to restore the lost art of storytelling; to put the “author” back in “authority”; to write less and think more. Though a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain. AUTHOR: Anthony Tasgal spent 20 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. SELLING POINTS: . Storytelling has become mainstream in business and marketing, and is deemed a powerful tool for communication and presentations. . Engaging content with illustrations and exercises throughout the book. . Written by a leading expert in business and marketing storytelling – this book is now in its 10th year. . Part of the bestselling and smartly designed Concise Advice paperback series of self-development books.

Full Product Details

9781915951809

Table of Contents

Reviews

""Anyone who has to write presentations or risks suffering death by PowerPoint has an opportunity to be saved. Today many of us spend so much time working with research and data that we forget to tell a structured and engaging story. This book takes the reader on an entertaining journey, using everyone from Charles Dickens to Father Ted to underline a better way of getting a message across. Everyone in research and insight needs to read this book."" --PETER HAIGH CEO, Mintel ""There isn't a dull page to this book. It fizzes with anecdotes and asides, which reveal the depths of the author's knowledge as well as the breadth of his experience. Anyone who can quote Bertrand Russell and Stephen Hawking on the one hand and Depeche Mode and Morrissey on the other is not someone stuck in an intellectual niche. There is a delight in language and some very good jokes. I, for one, would love to see tick- boxing become a competitive sport."" --PATRICK COLLISTER, Head of Design, Google ""The Storytelling Book has the ability to dramatically change traditional presentations. With his understanding of the importance of behavioural economics, the art of storytelling and more than 30 years of experience, the author is able to combine valuable insights with practical guidance. This will fundamentally alter how we create presentations in the future."" --PIETER J TWINE, General Manager, Loyalty and MySchool, Woolworth's SA ""Really readable, and makes excellent points. It has reminded me to keep the stories to hand when I'm writing or editing work, and not just the logical arguments."" --SUE UNERMAN, Chief Strategy Officer, Mediacom ""With his trademark wit, wink and wisdom, Tas launches an urgent humanitarian appeal to marketers and their agencies to step away from the spreadsheet and stir through stories rather than numb with numbers. I would give it a 10, if that weren't to rather miss the point."" --JUSTIN HOLLOWAY, Global Planning Director, Lowe Worldwide

Author Information

Anthony Tasgal spent 20 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. 

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