Overview

"Author Cheryl Woodruff-Brooks introduces a new generation of children to the story of the life of Madame Sara Spencer Washington, founder of Apex News and Hair Company, once located in Atlantic City, New Jersey. In 1911, a Virginia entrepreneur moved to Atlantic City and started selling cosmetics door-to-door and styling hair in her basement, growing her business into an empire. Sara opened a manufacturing company creating hundreds of products and hired 45,000 sales agents all over the world. Madame Sara Spencer Washington also opened beauty schools in twelve states. Sara was honored at the New York World's Trade Fair in 1939 as one of the ""Most Distinguished Businesswomen."" She continued to expand Apex internationally, doing business in Haiti and South Africa. Madame Washington acquired millionaire status in the 1940s, taking on roles as a civic leader, and philanthropist."

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Cheryl Woodruff-Brooks's second book, Golden Beauty Boss: The Story of Madame Sara Spencer Washington and the Apex Empire, was released three weeks before the pandemic. Since the pandemic, Cheryl has been a contributing writer to After the Pandemic (Sunbury Press, 2020) and Speaking of Atlantic City: A Collection of Memories. In addition, Cheryl has visited middle-school-aged students to discuss her books and speak at various events such as Black Girl Beach Day, which took place on the sands of historical Chicken Bone Beach, Rowan University, and the Atlantic City Historical Museum. Cheryl has been interviewed by several newspapers such as the Philadelphia Tribune, celebrity strategist and on-air radio personality Dyana Williams of Philadelphia's Radio One, IHeart Radio, podcasts, and online radio stations. Cheryl is also a professional singer/songwriter, writing songs for her music projects and other artists.

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