The Startup Checklist: 25 Steps to a Scalable, High-Growth Business

Author:   David S. Rose (Yale University; Stevens Institute of Technology)
Publisher:   John Wiley & Sons Inc
Edition:   2nd edition
ISBN:  

9781394331321


Pages:   320
Publication Date:   20 April 2026
Format:   Hardback
Availability:   Awaiting stock   Availability explained


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The Startup Checklist: 25 Steps to a Scalable, High-Growth Business


Overview

An irreplaceable, start-to-finish guide for entrepreneurs building high-growth companies in the era of artificial intelligence In the first edition of The Startup Checklist: 25 Steps to a Scalable, High-Growth Business, Rose tackled the other half of the investor-entrepreneur relationship, explaining – in straightforward, granular detail drawn from a lifetime of successful experience in technology leadership – how to build exceptional companies that grow exponentially and lead to life-changing exits. Now, Rose revisits the advice he offered in The Startup Checklist with a brand-new edition of his widely read entrepreneurship classic. The Startup Checklist, Second Edition, refines and builds on the concrete, step-by-step strategies of the book, adapting them for a market that’s been utterly transformed by artificial intelligence and rapid technological change. In the book, you’ll not only find the down-and-dirty tasks you need to complete to plan, launch, scale, and exit your company (and exactly how to perform them), but the “why” of what you’re doing, the online tools and technologies you need to save you time and money, and the resources that will multiply your efforts. You’ll explore the psychology and behaviors of your potential investors so you can understand what they’re thinking without being told. You’ll also find: Comprehensive discussions of the most common – and crippling – mistakes made by startup founders and specific strategies for avoiding them (as well as their expensive, time-consuming consequences) Deep insights into how the accelerated pace of technological change is impacting the types of businesses that are attracting investments today and how you can get ahead of that curve How to incorporate the latest artificial intelligence technologies to streamline your processes, realize permanent efficiencies, and outrun your ferocious rivals A complete strategy guide for building a scalable, high-growth company, including specific approaches for incorporation, hiring, IP protection, stock issuance, fundraising, growth management, and structuring your exit Perfect for entrepreneurs at every level of experience, from brand-new founders who want a one-stop, from-scratch guide to everything they need to know to build a high-growth business to seasoned entrepreneurs looking for insights into how new technologies have changed the game, the latest edition of The Startup Checklist is the ideal roadmap to contemporary entrepreneurship.

Full Product Details

Author:   David S. Rose (Yale University; Stevens Institute of Technology)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Edition:   2nd edition
Dimensions:   Width: 16.30cm , Height: 3.10cm , Length: 22.90cm
Weight:   0.522kg
ISBN:  

9781394331321


ISBN 10:   1394331320
Pages:   320
Publication Date:   20 April 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Awaiting stock   Availability explained

Table of Contents

Foreword by Bill Gross ix Preface: Why Every Entrepreneur Needs This Book, Now xi Prologue: What Is the Singularity and Why Should I Care? xv Introduction: Key Action Steps for Every Entrepreneur xxi Part I Prepare to Launch 1 Chapter 1 Translate Your Idea into a Compelling Business Model 3 Chapter 2 Craft a Lean Business Plan to Serve as Your Venture's Road Map 13 Chapter 3 Find and Know Your Competitors 25 Chapter 4 Build Your Dream Team 37 Chapter 5 Allocate the Equity in Your Startup 47 Chapter 6 Build a Minimum Viable Product and Validate Your Plan with Customers 57 Chapter 7 Establish Your Brand with Online Public Profiles 67 Chapter 8 Network Effectively Within the Entrepreneurial Ecosystem 75 Part II Launch and Build Your Company 83 Chapter 9 Incorporate Your Company for Protection and Investment 85 Chapter 10 ""Lawyer Up"" the Right Way 95 Chapter 11 Recruit Your Boards of Directors and Advisors 105 Chapter 12 Financial Forecasting and Accounting 115 Chapter 13 Establish and Manage Your Credit Profile 127 Chapter 14 Open Bank, Credit Card, and Payment Accounts 135 Chapter 15 Choosing Your Key Technologies, Platforms, and Vendors 145 Chapter 16 Measure Your Business with Data Analytics 155 Chapter 17 Round Out Your Team with Employees and Freelancers 165 Chapter 18 Establish a Stock Option Plan to Incentivize Your Team 179 Part III Raise Funds, Collaborate with Investors, Plan Your Exit 187 Chapter 19 Understand the Funding Process and What Investors Want to See 189 Chapter 20 Develop Your Investor Pipeline 203 Chapter 21 Crowdfunding and Online Platforms 217 Chapter 22 Survive the Term Sheet Negotiation and Investor Due Diligence 221 Chapter 23 Get the Most from Your Investors, Now and in the Future 233 Chapter 24 Understand Your Company's Valuation 241 Chapter 25 Keep Your Eye on the Exit and Reap the Benefits of Success 253 Epilogue: The Gust Online Platform for Startups 261 Acknowledgments 267 About the Author 271 Index 273

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Author Information

DAVID S. ROSE is The New York Times bestselling author of Angel Investing, Founder of Gust, Founder of New York Angels, and Chairman of the U.S. Real Estate Market. He is an Inc. 500 CEO, serial entrepreneur, and early-stage investor who has founded or funded over 100 companies. Named a “world conquering entrepreneur” by Businessweek, and “New York’s Archangel” by Forbes, he was the Founding Track Chair for Finance and Entrepreneurship at Singularity University.

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