The Spot: The Rise of Political Advertising on Television
Awards:   Winner of <PrizeName>Honorable Mention, Franklin Luther Mott award sponsored by Kappa Tau Alpha National Honor Society.</PrizeName>. Winner of Honorable Mention, Franklin Luther Mott award sponsored by Kappa Tau Alpha National Honor Society..
Author:   Edwin Diamond ,  Stephen Bates
Publisher:   MIT Press Ltd
Edition:   third edition
ISBN:  

9780262540650


Pages:   432
Publication Date:   01 July 1992
Recommended Age:   From 18 years
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
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The Spot: The Rise of Political Advertising on Television


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Awards

  • Winner of <PrizeName>Honorable Mention, Franklin Luther Mott award sponsored by Kappa Tau Alpha National Honor Society.</PrizeName>.
  • Winner of Honorable Mention, Franklin Luther Mott award sponsored by Kappa Tau Alpha National Honor Society..

Overview

"In this third edition of their study of the political commerical, or ""polispot"", veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign. In a new chapter, Diamond and Bates examine the case against spots. They take a look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of ""truth boxes"" in newspapers."

Full Product Details

Author:   Edwin Diamond ,  Stephen Bates
Publisher:   MIT Press Ltd
Imprint:   MIT Press
Edition:   third edition
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.60cm
Weight:   0.689kg
ISBN:  

9780262540650


ISBN 10:   0262540657
Pages:   432
Publication Date:   01 July 1992
Recommended Age:   From 18 years
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Unknown
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

Table of Contents

Part 1 The new media age: morning again and the morning after. Part 2 1952-1992: the radio age and the birth of spots; Ike, BBD & O, USP, and TV; checkers; the rise of living-room politics; Kennedy, Kennedy, Ken-ne-dy; the new advertising - soft sell arrives; Daisy and the dirty pictures in the public mind; high-tech politics; the new Nixon and the old Humphrey; Tanya talks, Watergate walks; bright songs and blue jeans - the life-style campaign; from the Soviet threat to the Horton threat. Part 3 Styles: the man on the white horse, and other tales of media techniques. Part 4 Effects: it was the truck - judging the effects of polispots; the trouble with spots.

Reviews

The Spot will go a long way toward helping the reader understand the televised political advertising that's about to swamp us. --Washington Post


Author Information

Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.

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