Overview
The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a ""word"" from him. He ""makes possible"" concerts and public affairs broadcasts. His ""underwriting grants"" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue ""in a moment."" Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas, business practices, and ratings have all evolved in ways to satisfy sponsor requirements. Indeed, he has become a potentate of our time. The Sponsor is divided into three parts. In ""Rise,"" Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In ""Domain,"" the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in ""Prospect,"" Barnouw assesses what such dominance has meant for American society, mores, and institutions--and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable.
Full Product Details
Author: Roscoe Pound ,
Erik Barnouw
Publisher: Taylor & Francis Inc
Imprint: Transaction Publishers
Dimensions:
Width: 15.20cm
, Height: 1.30cm
, Length: 22.90cm
Weight: 0.340kg
ISBN: 9780765805478
ISBN 10: 0765805472
Pages: 238
Publication Date: 30 November 2003
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
""The best critique of television since Newton Minow's 'wasteland' blast of the early 1960s."" -I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence.- --Bill Moyers -[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting.- --The Nation -The best critique of television since Newton Minow's AEwasteland' blast of the early 1960s.- --Library Journal ""I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."" --Bill Moyers ""[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."" --The Nation ""The best critique of television since Newton Minow's AEwasteland' blast of the early 1960s."" --Library Journal ""I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."" --Bill Moyers ""[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."" --The Nation ""The best critique of television since Newton Minow's AEwasteland' blast of the early 1960s."" --Library Journal
I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence. --Bill Moyers [The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting. --The Nation The best critique of television since Newton Minow's aewasteland' blast of the early 1960s. --Library Journal
The best critique of television since Newton Minow's 'wasteland' blast of the early 1960s.
