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Mark Conner is Reader in Applied Social Psychology in the School of Psychology at the University of Leeds. He previously held posts at the University of Brimingham and University of Sheffield. He has published over 100 articles and book chapters and jointly edited two books. His research interests include the relationship between attitudes and health behaviours and the social psychology of food choice. Christopher J. Armitage is Lecturer in Social and Health Psychology in the Department of Psychology at the University of Sheffield. He previously held posts at the University of Manchester and University of Essex. He has published a number of articles and book chapters. His research interests include the relationship between attitudes and health behaviour.

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