The Social Psychology of Consumer Behaviour
Author:   Richard Bagozzi ,  Zynep Gurhan-Canli ,  Joseph Priester ,  Stephen Sutton
Publisher:   Open University Press
ISBN:  

9780335207220


Pages:   240
Publication Date:   16 August 2002
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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The Social Psychology of Consumer Behaviour


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Full Product Details

Author:   Richard Bagozzi ,  Zynep Gurhan-Canli ,  Joseph Priester ,  Stephen Sutton
Publisher:   Open University Press
Imprint:   Open University Press
Dimensions:   Width: 15.30cm , Height: 1.40cm , Length: 23.10cm
Weight:   0.390kg
ISBN:  

9780335207220


ISBN 10:   0335207227
Pages:   240
Publication Date:   16 August 2002
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Series editor's foreword List of tables and figures Acknowledgements Introduction overview of consumer behaviour Attitudes content, structure, processes Consumers are emotional, too From cognitive processes, attitudes, and emotions to action Attitude change the elaboration likelihood model of persuasion Cognitive processes Glossary References Index.

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Author Information

Richard P. Bagozzi is the J. Hugh Liedtke Professor of Management at the Jesse H. Jones Graduate School of Management, and Professor of Psychology, Rice University, Houston, Texas, USA. Zeynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA. Joseph R. Priester is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.

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