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9781478943389

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In less than a decade, social media has gone from fringe to mainstream. In the next decade, it will reorder the ways people communicate, work together, trade, and pursue ideas. Luckett and Casey have written the quintessential guide to understanding our social future.-- Marc Andreessen, co-founder and general partner, Andreessen Horowitz When I started my first business in 1992, there was no social media. Today, no successful business is launched without a social strategy. This book is the best guide out there. Want to build a brand or a cause? Start by reading this.-- Daymond John, CEO of FUBU, CEO of Shark Branding, Co-Star on ABC's Shark Tank, bestselling author of The Power of Broke The Social Organism is a remarkable hybrid: a riveting history of mass media, a convincing guide to the landscape of digital platforms, and an indispensable window into our future world. It's a must-read for business leaders and anyone who wants to understand all the implications of a social world.-- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company As individuals, we are the authors of our own thoughts. But, social media has triggered emergence. The sum of our public thoughts has become greater than the whole--a new life has manifested. The Social Organism brings context and perspective to this, our hyperconnected ecosystem.-- Biz Stone, Co-Founder, Twitter, Medium, and Jelly; author of Things a Little Bird Told Me Social media and its complexity may appear to be disordered chaos, but, using a natural and biological lens, The Social Organism helps us make sense of this powerful new system. Important reading for anyone trying to understand the world.-- Joi Ito, Director, MIT Media Lab and Co-Author of Whiplash: How to Survive Our Faster Future I saw how humankind can use the Internet to bring about positive change when Oliver Luckett helped register 2 million new voters for the Declare Yourself campaign we initiated in 2004. Since then, social media seems to have delivered such transformative change again and again. In their deeply insightful new book, The Social Organism, Oliver and Michael Casey make sense of it all. Finally, even this ancient clunk of an Internet user has some sense of what it's all about and where we're heading.-- Norman Lear The Social Organism's exploration of social media goes far beyond a recipe for clicks and 'likes' and presents a deeply convincing theory of how life is changing in the digital age, and how you can use social media not only to transform your business but to help change the world.-- Arianna Huffington, Co-Founder and Editor-in-Chief of The Huffington Post and #1 New York Times bestselling author of The Sleep Revolution Social media is the most obvious recent way that human life is being forever changed by technology. This book's brilliant unifying metaphor, the Social Organism (which is the converse of my mentor Marvin Minsky's book Society of Mind) illuminates how the ground is shifting beneath our feet. As Luckett and Casey conclude, social media will begin to act more and more like a global brain. The implications for our way of life, our governments, and our businesses are immense. I cannot recommend this book enough.-- Ray Kurzweil, inventor, author, and futurist If anyone can help us understand this digitally connected world, it's [Luckett and Casey]-and they don't disappoint...Compelling. -- Booklist

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Oliver Luckett is a technology entrepreneur and currently CEO of ReviloPark, a global culture accelerator. He has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver. As CEO of theAudience, Luckett worked with clients such as Obama for America, Coachella, Pixar, and American Express. He has helped managed the digital personae of hundreds of celebrities and brands, including Star Wars, The Chainsmokers, Steve Aoki, and Toy Story 3. Michael J. Casey writes for the Wall Street Journal, covering global finance in his Horizons column. He is a frequent contributor to the Journal's MoneyBeat blog. Casey has written for such publications as Foreign Policy, the Washington Post, and the Financial Times. His books include Che's Afterlife and The Unfair Trade.

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