Overview

Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating – and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.

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9781475841961

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In The Social Media Imperative: School Leaders and Strategies for Success, Second Edition, Magette hits a homerun! The need for leaders who embrace and leverage of social media for effective communication has never been higher. In our immediate 24/7 world, leaders must be nimble, agile, and ready to lead with modern tools. From #k12PRchat to evidence of effective practices in the workplace, this book is a must read, top priority for all leaders!--Michael Lubelfeld, superintendent, co-moderator of #SuptChat, author of The Unlearning Leader: Leading for Tomorrow's Schools Today This book is a blueprint for education leaders to build a social media community that is grounded in meaningful and respectful dialogue. Magette examines social media through the lens of a strategic engagement process designed to encourage truth and transparency, while building public trust. It is a must-read for every education leader tasked with the responsibility of communicating with parents and taxpayers.--Julie Thannum, Assistant Superintendent for Board and Community Relations and Past President, Texas School Public Relations Association Social media provides the opportunity for truth to be made known. Never have we had the opportunity to promote, enhance, advocate and communicate our message for public education as we do today, through social media. Magette is a national leader in school communications and has paved the highway for social currency, asking and answering the right questions. Everything you need to know to ensure success on this journey is encapsulated in this edition.--Frank S. Henderson, board of directors, National School Board Association Students and parents expect schools to engage with them where they are -- on social media. The Eudora Schools story shows that embracing social media in schools doesn't have to be complicated or scary. And this book shows exactly how to overcome risk to deliver enormous rewards for students, teachers, and families.--Ben Smith, Principal of Social: IRL, Director of Social and Emerging Media at Callahan Creek, National Social Media Club Advisory Board member

Author Information

Kristin Magette, APR, is an award-winning public relations professional and advocate for service, strategic communications, and collaboration. A proud lifelong Kansan, she always makes time for her family, sharing stories, big laughs, and great food.

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