Overview

Soapmakers and crafters, learn how to grow your online presence! The Soapmaker's Guide to Online Marketing is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of The Joy of Melt and Pour Soap Crafting and more than a dozen other soap crafting books.You'll get: Successful SEO tips Promote your website for free online and offline Helpful photo tips Video ideas 100+ updated links Getting product reviews Set up your work/crafting area Wholesaling and labeling guidelines Avoiding online fraud Create your product line Basic soap recipes More than 30 resources

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9781540862976

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Lisa Maliga is an American author of contemporary fiction, psychological thrillers and cozy mysteries. Many of her nonfiction titles consist of how to make bath and body products with an emphasis on melt and pour soap crafting. When running her former business, EverythingShea.com, her nickname was The Midnight Soaper, as that was and is her preferred soaping time. While researching her latest cozy mystery, she discovered the art of baking French macarons. When not writing, Lisa reads, works on her photography, bakes, makes soap and is working on a series of baking and soap making tutorials. Visit her online at: www.LisaMaliga.com

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