Overview

The 2014 Smartphone Video Toolkit 5 Steps to Creating High-Quality Videos Quickly By Howard Hale If you are new to video or filmmaking and you want to learn the basics quickly and affordably, then this book is for you. This book was originally designed for small business owners but works great for mobile journalists, educators, beginner filmmakers, or even family members who want to do a better job of capturing special moments. This book teaches you the fastest way to make high-quality videos and learn the process of shooting, editing, and uploading videos to YouTube by using a smartphone, iPad or mobile device. Life is short...hit record! Considering Video for your business, non-profit, family or just for fun? Video can be the most compelling part of your website. In seconds, a visitor can make the decision to use or not use your service, to buy or not buy your product. An engaging video can make all the difference in that decision and the same can be said for website or social assets. Creating and uploading videos is easier than ever before and videos have become an integral part of all businesses marketing their products or services online. Most business owners don't wake up in the morning and think, hey, I want to learn how to shoot, edit, and publish videos to YouTube. If you're like me, you're thinking about how you can get more business, fulfill the business you have, and keep your customers, clients or patients happy. Businesses that leverage video can create a competitive advantage capture a larger share of your targeted customers, clients or patients. Even today, most websites and videos are informative at best and don't ask the viewer to take a specific action or what's commonly know as a call to action statement. It's not hard to create videos today, but it's a process and it does require some thought to create a video that's not only engaging to watch but also makes a connection or impact with the person watching it. For most business owners, it's not likely that you'll want to create videos with fluffy kittens that go viral. And while those types of videos do go viral, you would be hard-pressed to create a connection with your audience. My goal and objective is the same for web development as it is for video creation. Connect and engage with your target audience and create a compelling story that incites them to engage with you, your brand, and your product or service. Can you really create quality videos in just an hour or two? Until now, hiring a video production firm has been quite expensive, takes a lot of time, and most videos have a shelf life of 6 to 18 months. In the past, creating videos has been out of reach of most businesses, even those businesses that have annual sales of $10 million have been hard-pressed to come up with the right resources to create a quality product. I'm not talking about just writing a check, I'm talking about human capital as well. Creating a quality video is just as much about telling your company story as it is about the technical aspects of creating a video. Having someone inside your company that understands your target audience and can speak to them on their terms is just as critical. No matter how great or small your marketing budget may be, I highly recommend that everyone interested in creating videos start by using a smartphone or some kind of mobile device. My book the SmartPhone Video Toolkit will guide you step by step through the process of creating great videos, using your smartphone or iPad!

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