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OverviewFull Product DetailsAuthor: Kevin DuncanPublisher: LID Publishing Imprint: LID Publishing ISBN: 9781911498858ISBN 10: 1911498851 Pages: 128 Publication Date: 04 October 2018 Audience: Professional and scholarly , Professional & Vocational , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsKevin Duncan must be stopped. He makes tricky things clear and simple: easy to grasp and easy to apply. The Smart Strategy Book is his latest attempt to put the rest of us who write on business and marketing out of a job. Don't buy this book! --Mark Earls, author of Copy, Copy, Copy Kevin has an uncanny ability to make the complex seem simple. This book is packed with immediately useful advice. --Graeme Adams, Head of Media, BT Group You've got to love any book that starts by stating that 'strategy is not a series of impenetrable charts or a drawing of the Parthenon populated by adjectives.' Kevin's book grabs you by the throat and never lets go. If you own one book on strategy, make it this one. --Laurence Green, Executive Partner, MullenLowe London Author InformationKevin Duncan is a business adviser, marketing expert, and author. His books have been translated into over a dozen languages. He is the author of the bestselling 'The Diagrams Book'. Tab Content 6Author Website:Countries AvailableAll regions |
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