Overview

Strategy is a plan of action designed to achieve a long-term or overall aim, and there are many areas in business where a decent strategy will be of value. Strategy is not complex, but it can be hard, because of the pain of having to make choices.  In this practical guide, bestselling author Kevin Duncan offers intelligent and quick solutions to tricky business issues through smart strategic thinking and action. He provides 50 smart ideas to help you arrive at your solution (and present it in a way that everyone can understand!).

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9781917391054

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Kevin Duncan is a business advisor, marketing expert and the author of several successful business books. He previously worked in the communications and advertising sector for 25 years. He is the author of the international bestselling The Diagrams Book (LID).

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