Overview
Your annual appeal is the backbone of your fundraising program. Something this important doesn't deserve to be an afterthought. This guide walks you step-by-step through how to plan, design, budget, write, print, mail, and evaluate an appeal package that will raise more money for your organization. This guide will show you how to: -Create a more valuable mailing list. -Develop accurate budgets and revenue projections. -Craft a compelling letter and reply device. -Communicate with designers and printers. -Increase response rates and average gift. -Manage logistics of segmenting your donors. -Upgrade your donors' giving levels. -Measure and analyze your appeal's performance. Working through these pages will help you avoid being overwhelmed by endless options, save you time, and help you create an appeal that will reengage your donors and grow your relationship with them through the years. Your purchase includes: Free download of the following bonus materials: *82-page step-by-step guide including the 25-page workbook. * Budget Template * Design and Print Template * Production Schedule and Timeline Template. * Evaluation and Analysis Template.
Full Product Details
Author: Donna C Mehr
Publisher: Createspace Independent Publishing Platform
Imprint: Createspace Independent Publishing Platform
Dimensions:
Width: 21.60cm
, Height: 0.40cm
, Length: 28.00cm
Weight: 0.218kg
ISBN: 9781502852717
ISBN 10: 1502852713
Pages: 84
Publication Date: 02 June 2014
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Author Information
Donna Mehr is the founder of Toccata Development, LLC in Raleigh, NC, which provides small nonprofits with the specialized skills and expertise necessary to build strong, well-managed, strategic, individual fundraising programs that will keep donors inspired and giving. She is the editor of smartannualgiving.com, an educational resource for small nonprofits, where she writes about the tactical implementation and strategic management of annual giving and individual fundraising programs. For over 15 years, Donna has managed fundraising activities for nonprofits of all sizes. In 2008, she received a MA from Duke University where she focused on Women, Philanthropy, and Civic Engagement. She also holds a Certificate in Nonprofit Management from Duke University. Donna lives in Raleigh, NC with a recovering scientist, a spunky gymnast, and most recently, a stray cat that refuses to leave the yard. She enjoys weightlifting, discovering boutique chocolate shops, and vacationing in Key West, Sonoma, and Ocracoke Island. She rarely enjoys long-distance running, folding laundry, or winter. Visit Donna's Website at www.smartannualgiving.com.
