Overview
At some point today you will have to influence or persuade someone--your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research--from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics--has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.
Full Product Details
Author: Robert B Cialdini ,
Noah J Goldstein ,
Steve J Martin ,
Mike Chamberlain
Publisher: Tantor Audio
Imprint: Tantor Audio
Edition: Unabridged edition
ISBN: 9798200047307
Publication Date: 09 September 2014
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Reviews
"In every way, this book is a tour de force.-- ""Daniel Pink, bestselling author of To Sell is Human"""
In every way, this book is a tour de force.-- ""Daniel Pink, bestselling author of To Sell is Human""
Author Information
Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He is also president of Influence at Work. His book Influence was named by Inc. magazine as one of the Top Ten Marketing Books of All Time, and it has been published in twenty-eight languages. Influence is a New York Times bestseller and has sold over two million copies. Noah J. Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His previous book, Yes!, coauthored with Steve J. Martin and Robert B. Cialdini, is a New York Times bestseller that has been translated into over twenty-five languages. Noah has also served on the Scientific Advisory Boards of two Fortune Global 500 companies. Steve J. Martin is the director of Influence at Work in the United Kingdom, and his work has been featured in the New York Times, Los Angeles Times, and Wired. His regular business columns for the Harvard Business Review and the British Airways in-flight magazine are read by over 2.5 million people each month. Mike Chamberlain is an actor and voice-over performer in Los Angeles whose audiobook narration has won several AudioFile Earphones Awards. His voice credits range from radio commercials and television narration to animation and video game characters. Stage trained at Boston College, he has performed works from Shakespeare and the classics to contemporary drama and comedy.
