The Skeptical Business Searcher: The Information Advisor's Guide to Evaluating Web Data, Sites, and Sources
Author:   Robert I. Berkman
Publisher:   CyberAge Books
ISBN:  

9780910965668


Pages:   280
Publication Date:   01 December 2004
Format:   Paperback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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The Skeptical Business Searcher: The Information Advisor's Guide to Evaluating Web Data, Sites, and Sources


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Full Product Details

Author:   Robert I. Berkman
Publisher:   CyberAge Books
Imprint:   CyberAge Books
Dimensions:   Width: 18.50cm , Height: 1.40cm , Length: 23.00cm
Weight:   0.422kg
ISBN:  

9780910965668


ISBN 10:   0910965668
Pages:   280
Publication Date:   01 December 2004
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

The business researcher's challange What to do before using a search engine Precision business searching What to do with questionable sites Company & industry sources Statistics & surveys News & blogs on the net Knowledge, intuition, & trust Prescreeened business sites

Reviews

Promotes a healthy skepticism of Web-based information and provides a systematic way to evaluate company and industry data. You ll learn how to easily spot red flags and hidden agendas and go beyond official sites for quality business information. Sheri R. Lanza, editor, The CyberSkeptic s Guide to Internet Research


Author Information

Robert Berkman teaches courses on research methods and media ethics at the New School University. He is a frequent speaker at workshops and conferences, including the European Journalism Centre, Maastricht, Netherlands, and Web Search University. He is the past director of secondary research for The Winters Group, a market research firm, and has been the editor of such journals as The Information Advisor and What to Buy for Business. He is the author of Find It Fast: How to Find Information on Any Subject, The Art of Being Well Informed, Find It Online, Finding Business Research on the Web, and Finding Market Research on the Web. He lives in Falmouth, Massachusetts.

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