Overview

What are the major new growth markets of the future? Why do groundbreaking innovations - like the computer, the automobile or the steam engine in the past - increasingly fail to materialize? What are the current growth barriers that hinder the further development of economy and society? The reader will find answers to these questions in this book. The Theory of Long Waves serves as a scientific foundation. In short, it states that economic and social development is significantly determined by periodic cycles that last between 40 and 60 years. In honor of their discoverer Nikolai Kondratieff, these long waves are called Kondratieff cycles. Since the late 18th century, economists have empirically proven five Kondratieff cycles. The long waves have a particularly strategic role: those, who identify the respective current Kondratieff cycle early on are able to focus on the future, to take the lead in economic and social development and benefit the most from its momentum - just like the leading command of information technology during the last, the fifth Kondratieff cycle made full employment and increasing wealth possible for these countries. The fifth Kondratieff cycle ended with the turn of this century, while a new long cycle, the sixth Kondratieff, has begun. As the analyses in this book show, the health care market will be the driving force of this new Kondratieff cycle. However, health is not just seen in a physical, but also in a holistic sense, encompassing the physical, psychological, mental, psycho-mental, social and spiritual aspects. Why are health expenditures that were previously considered a mere cost factor going to assume the role of a growth locomotive in the future? We need to recall the findings of modern growth theory here: the most important source for economic growth in developed countries is productivity advancements. The analyses in this book show that a new understanding of health is indispensable to improve productivity on all levels of the economy and society. Thanks to this new understanding, health will become a strategic weapon for the next 50 years. This book is tailored to a general audience, includes 76 graphics and 13 tables and is aimed at stakeholders in economy and society, experts and managers and all those, who are interested in the future. The book is already in its seventh edition in the German-speaking countries. Aside from a profound analysis, the book also describes measures to develop the sixth Kondratieff.

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9781496140388

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Leo Nefiodow Born in 1939, he is one of the most well known German experts of the Theory of Long Waves and one of the most renowned trailblazers of the information society. From 1965 until 2002, he worked in key positions in research and development in the industry and the public sectors. He also served as an advisor to the German Federal Ministry of Research and Technology and multiple German state governments, international organizations and private companies. In 2004, he was a member of the Our Future Economy task force by the Club of Rome. One of its emphases includes future research. The first edition of his book Der sechste Kondratieff (The Sixth Kondratieff) was published in 1996. It was the first publication in the world to identify the sixth Kondratieff. Nefiodow illustrates a holistic concept of health as the catalyst and carrier of the sixth Kondratieff and makes recommendations for handling the current problems such as the lack of a sustainable growth concept in the developed countries, high unemployment rates and underemployment, insufficient health care productivity, globally increasing disorder, crime and destruction. Since 1996, Nefiodow has written more than 100 publications and given over 300 lectures on the sixth Kondratieff. He has proven the forecasting ability of the Theory of Long Waves in his publications and lectures and paved the way to an extensive discussion on the future. Those countries, regions, companies and people that focus on the sixth Kondratieff early on, will be among the winners in the 21st century. Simone Nefiodow Simone Nefiodow completed her degree in education at the University of Koblenz, Germany, and her Master of Theology at the Faculty of Theology in Paderborn. As a scientific officer for the Nefiodow Consulting Firm ( Unternehmensberatung Nefiodow ), she has worked on the practical implementation of the Theory of Long Waves for the past 20 years. Her key areas of expertise and research focus are social, mental and spiritual health. She is also a freelance journalist.

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