Full Product Details
Author: Joe L. Kincheloe
Publisher: Temple University Press,U.S.
Imprint: Temple University Press,U.S.
Dimensions:
Width: 14.00cm
, Height: 2.40cm
, Length: 21.00cm
Weight: 0.386kg
ISBN: 9781566399319
ISBN 10: 1566399319
Pages: 240
Publication Date: 01 May 2002
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: No Longer Our Product
Availability: Awaiting stock
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.
Reviews
McDonald's has come to be a highly contested symbol of globalization and American commodity culture. Joe Kincheloe offers a multifaceted exploration of the battles over McDonald's throughout the world, of how it serves as a force of education and enculturation, and the ways that different audiences consume McDonald's as a source of meanings as well as (highly dubious) diet. Using a variety of sources and his own ethnographical research, Kincheloe provides the most many-sided critical analysis of McDonald's yet to appear. oDouglas Kellner, George F. Kneller Chair in the Philosophy of Education, UCLA A burger is never simply a burger. This is a case study of the capacity of neocolonial giants like Disney, Nike, Coca Cola, and, in particular, McDonald's to ingratiate themselves in worldwide markets and achieve cultural hegemony by promoting an ideology of markets. Academic collections at all levels. oChoice Kincheloe's study is a crucial tool for educators who are desperately seeking new educational resources that promote critical thinking, not only for themselves, but also for their students. oHarvard Educational Review Kincheloe's work, written in an easy, fluid style peppered with (often horrific) statistics and public responses, is a useful cultural study of corporate capitalism...For the anthropologist of work, this is an important book because it calls for a closer attention to the forms of discourses that mask conditions of labor and capital. Anthropology of Work Review
"""McDonald's has come to be a highly contested symbol of globalization and American commodity culture. Joe Kincheloe offers a multifaceted exploration of the battles over McDonald's throughout the world, of how it serves as a force of education and enculturation, and the ways that different audiences consume McDonald's as a source of meanings as well as (highly dubious) diet. Using a variety of sources and his own ethnographical research, Kincheloe provides the most many-sided critical analysis of McDonald's yet to appear."" oDouglas Kellner, George F. Kneller Chair in the Philosophy of Education, UCLA ""A burger is never simply a burger."" This is a case study of the capacity of neocolonial giants like Disney, Nike, Coca Cola, and, in particular, McDonald's to ingratiate themselves in worldwide markets and achieve cultural hegemony by promoting an ideology of markets. Academic collections at all levels."" oChoice ""Kincheloe's study is a crucial tool for educators who are desperately seeking new educational resources that promote critical thinking, not only for themselves, but also for their students."" oHarvard Educational Review ""Kincheloe's work, written in an easy, fluid style peppered with (often horrific) statistics and public responses, is a useful cultural study of corporate capitalism...For the anthropologist of work, this is an important book because it calls for a closer attention to the forms of discourses that mask conditions of labor and capital."" Anthropology of Work Review"
