Overview

Is your world now viewed in 60-second bursts? The relentless rise of short-form video has irrevocably reshaped our digital culture, turning platforms like TikTok into global stages and battlegrounds for attention. But beyond the endless scroll lies a complex reality: a booming creator economy grappling with the pressures of viral fame, innovative influencer marketing strategies rewriting commercial rules, and the subtle yet profound algorithm impact shaping what we see, think, and feel. We are all participants in these rapidly evolving social media trends, but do we truly understand the forces at play? This book dissects the phenomenon, exploring how bite-sized content conquered our screens and what it means for our future. Delve into the psychological hooks, the platform wars, and the ethical tightropes. Uncover the opportunities and the hidden costs of this revolution. Are you ready to look beyond the feed and understand the seismic shifts shaping our world? Discover the full story and navigate the future of digital interaction now.

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