Overview

SILVER WINNER, IBPA BENJAMIN FRANKLIN AWARDS & FINALIST, 2018 FOREWORD INDIES BOOK OF THE YEAR Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution offers a brilliant analysis of the disruptive effect that Amazon is having on the retail industry and how stores can fight back in order to survive, according to Forbes' Walter Loeb. Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach--and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines: How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them? How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion? Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's--and tomorrow's--retail environment. A brisk and thought-provoking anatomy of shopping in the 21st century. --Kirkus Reviews A must-read for anyone who aspires to reach customers today--and tomorrow. --Marc Lore, CEO, Walmart eCommerce US A masterful storyteller, Barbara Kahn expertly unpacks the strategies of today's seemingly unbeatable retailers. An indispensable guide for anyone who has a product to sell. --Stuart Weitzman, Founder, Stuart Weitzman LLC

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As Barbara Kahn powerfully argues, it is possible to compete in the era of rapidly changing shopping behavior. A must-read for anyone who aspires to reach customers today--and tomorrow. --Marc Lore, CEO, Walmart eCommerce US Barbara Kahn zeroes in on how a few formidable retailers have gained ascendance and offers advice to retailers on how to develop their own winning strategies.... Provides a thoughtful framework on how to innovate in the new world of retail. --Oliver Chen, Managing Director, Cowen and Company A masterful storyteller, Barbara Kahn expertly unpacks the strategies of today's seemingly unbeatable retailers. An indispensable guide for anyone who has a product to sell in the retail world. --Stuart Weitzman, Founder, Stuart Weitzman LLC Sharing the stories of successful companies, Barbara Kahn offers a framework to structure strategic thinking and set the path for success. Highly recommended for anyone who wants to understand how to compete in retail--now and in the future. --Pierre-Yves Roussel, Member of the Executive Committee, LVMH (Louis Vuitton - Mo t Hennessy) Ideal for those who want to gain insight into the dynamically changing retail industry. This great read covers the mechanics at play in a straight-forward manner and will help readers understand the direction retailers must take to succeed. --Al Sambar, Managing Director, Kurt Salmon, part of Accenture Strategy Barbara E. Kahn reveals how leading retailers are generating strong growth and offers strategies for competing in an ever-shifting marketplace. I highly recommend The Shopping Revolution to anyone who wants to ... learn how to outperform the competition. --Thomas Kingsbury, CEO, Burlington Stores In The Shopping Revolution, Barbara Kahn reveals what has enabled today's most successful retailers to thrive in the face of these challenges. An essential read for anyone ... who wants to understand the massive changes underway in retail. --Neil Blumenthal, co-CEO and co-founder, Warby Parker

Barbara Kahn zeroes in on how a few formidable retailers have gained ascendance and offers advice to retailers on how to develop their own winning strategies.... Provides a thoughtful framework on how to innovate in the new world of retail. --Oliver Chen, Managing Director, Cowen and Company As Barbara Kahn powerfully argues, it is possible to compete in the era of rapidly changing shopping behavior. A must-read for anyone who aspires to reach customers today--and tomorrow. --Marc Lore, CEO, Walmart eCommerce US Ideal for those who want to gain insight into the dynamically changing retail industry. This great read covers the mechanics at play in a straight-forward manner and will help readers understand the direction retailers must take to succeed. --Al Sambar, Managing Director, Kurt Salmon, part of Accenture Strategy A masterful storyteller, Barbara Kahn expertly unpacks the strategies of today's seemingly unbeatable retailers. An indispensable guide for anyone who has a product to sell in the retail world. --Stuart Weitzman, Founder, Stuart Weitzman LLC Sharing the stories of successful companies, Barbara Kahn offers a framework to structure strategic thinking and set the path for success. Highly recommended for anyone who wants to understand how to compete in retail--now and in the future. --Pierre-Yves Roussel, Member of the Executive Committee, LVMH (Louis Vuitton - Mo t Hennessy) Barbara E. Kahn reveals how leading retailers are generating strong growth and offers strategies for competing in an ever-shifting marketplace. I highly recommend The Shopping Revolution to anyone who wants to ... learn how to outperform the competition. --Thomas Kingsbury, CEO, Burlington Stores In The Shopping Revolution, Barbara Kahn reveals what has enabled today's most successful retailers to thrive in the face of these challenges. An essential read for anyone ... who wants to understand the massive changes underway in retail. --Neil Blumenthal, co-CEO and co-founder, Warby Parker

Barbara Kahn zeroes in on how a few formidable retailers have gained ascendance and offers advice to retailers on how to develop their own winning strategies.... Provides a thoughtful framework on how to innovate in the new world of retail. --Oliver Chen, Managing Director, Cowen and Company A masterful storyteller, Barbara Kahn expertly unpacks the strategies of today's seemingly unbeatable retailers. An indispensable guide for anyone who has a product to sell in the retail world. --Stuart Weitzman, Founder, Stuart Weitzman LLC As Barbara Kahn powerfully argues, it is possible to compete in the era of rapidly changing shopping behavior. A must-read for anyone who aspires to reach customers today--and tomorrow. --Marc Lore, CEO, Walmart eCommerce US Sharing the stories of successful companies, Barbara Kahn offers a framework to structure strategic thinking and set the path for success. Highly recommended for anyone who wants to understand how to compete in retail--now and in the future. --Pierre-Yves Roussel, Member of the Executive Committee, LVMH (Louis Vuitton - Mo�t Hennessy) Ideal for those who want to gain insight into the dynamically changing retail industry. This great read covers the mechanics at play in a straight-forward manner and will help readers understand the direction retailers must take to succeed. --Al Sambar, Managing Director, Kurt Salmon, part of Accenture Strategy Barbara E. Kahn reveals how leading retailers are generating strong growth and offers strategies for competing in an ever-shifting marketplace. I highly recommend The Shopping Revolution to anyone who wants to ... learn how to outperform the competition. --Thomas Kingsbury, CEO, Burlington Stores In The Shopping Revolution, Barbara Kahn reveals what has enabled today's most successful retailers to thrive in the face of these challenges. An essential read for anyone ... who wants to understand the massive changes underway in retail. --Neil Blumenthal, co-CEO and co-founder, Warby Parker

Author Information

Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the dean and Schein Professor of Marketing at the School of Business Administration, University of Miami, Miami, Florida. Before becoming dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also vice dean of the Wharton undergraduate program.

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