Overview

What if the real measure of a salesperson isn't how many sales they close, but how they can transform their relationship with the customer and then guide the customer toward elevating their perspective from problems to possibilities? In The Serving Salesperson, Daniel McQuiston delivers a powerful business parable that challenges the win-at-all-costs mindset dominating today's sales culture. When a top performer's self focused approach backfires on him, he's forced into a journey that reshapes his understanding of serving the customer as he undergoes a professional, personal, and spiritual transformation on his road to becoming a Serving Salesperson. Through an engaging narrative and practical insight, Dr. McQuiston introduces the Seven Pillars of the Serving Salesperson-a research-based framework that reorients a salesperson's internal compass from selling to serving. This shift doesn't just transform the salesperson; it equips them to transform their relationship with their customers as well-guiding them to move from being stuck in their problems to seeing new possibilities, new pathways, and a new trajectory for their business. The Serving Salesperson is both an inspiring story and a practical guide, revealing how a serving mindset elevates performance, deepens trust, and ultimately changes customers for the better.

Full Product Details

9781970582079

Table of Contents

Reviews

""In The Serving Salesperson, Daniel McQuiston's use of the power of story will resonate deeply with salespeople who have a genuine heart for serving their customers. His research-based Seven Pillars provide sales professionals with a practical way to first cultivate a relationship with customers and then help those customers elevate their thinking. Reading this book will transform you from being mired in problems to envision new possibilities. The Serving Salesperson captures the essence of what meaningful change in sales requires-a salesperson who serves, collaborates, elevates, and guides the customer through their own transformation.""--B. Joseph Pine II, author of The Transformation Economy: Guiding Customers to Achieve Their Aspirations ""What if all sales were based on the actual needs of the customer? Dan McQuiston offers a compelling reimagining of what sales can and should be. In The Serving Salesperson, the reader finds a powerful, practical framework for building relationships around trust and meeting the needs of customers. This insightful guide is a meaningful contribution to the growing body of servant leadership literature.""--Reginald Lewis, Executive Director, Robert K. Greenleaf Center for Servant Leadership at Seton Hall University ""Before any excellent service is delivered or life-changing product reaches an awaiting customer, somebody must make the sale. Selling is serving. And yet, selling often gets a bad rap or stresses out the man or woman who must do it day after day. Dr. Daniel McQuiston has cut to the heart of this well-worn paradox, and through The Serving Salesman, has given us a deeply human and practical guidebook on how to sell, serve, and remain soulfully human in the pursuit of the worthy calling of sales.""--Dr. John Stahl-Wert, internationally best-selling author of The Serving Leader, and Founder of World Serving Leaders ""The Serving Salesperson is more than a book. It's a compass pointing sales back to its true north: service. Daniel McQuiston has written a masterpiece that restores the nobility of selling. His passion for teaching radiates from every page, reminding us that sales isn't about closing deals; it's about opening relationships. As Aristotle once said, 'We are what we repeatedly do. Excellence, then, is not an act, but a habit.' The author shows us that serving others is the highest habit of the true sales professional. For those new to selling, this book is a roadmap to authenticity and impact. For seasoned sales leaders, it's a mirror-reflecting that without a customer, we are nothing. The Serving Salesperson elevates selling from a transaction to a transformation guided by the noble purpose to serve-a must-read for anyone who believes that greatness in sales begins with giving.--Gerhard Gschwandtner, Founder and CEO, Selling Power magazine ""The Serving Salesperson calls for a fundamental reorientation of sales-from transactional, win-at-all-costs behavior to a practice rooted in service, trust, and shared purpose. I had the privilege of learning from Dr. Dan McQuiston as his student at Butler University, where he challenged us to see sales not as a transaction, but as a calling shaped by integrity and care for others. In this book, he brings those lessons to life-offering a timely and practical guide for a profession that has evolved significantly, and for those who believe their work can, and should, serve something greater.""--Jennifer Muszik, MTS, Senior Director, Commercial Learning & Leadership Development ""Dan's perspective of putting the customer first is refreshing and accurate.""--David Witucki, Fortune 500 Executive Vice-President of Sales

Author Information

Dr. Daniel McQuiston is Professor Emeritus of Marketing at Butler University. Throughout his distinguished career, he has designed and delivered sales-training programs and given presentations on sales and marketing strategy for organizations across the United States and around the world.

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