Overview

Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry--and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process--but a methodology to become agile and leverage data and analytics to drive a competitive advantage. You know, it's amazing what can happen when two people with very different perspectives get together to solve a big problem. This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields--one, an academic researcher and consultant, and the other, a longtime analytics practitioner and chief product officer at Teradata. Together, they created a powerful framework every type of business can use to connect analytic power, business practices, and human dynamics in ways that can transform what is currently possible.

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Oliver Ratzesberger is executive vice president and chief product officer of Teradata Corporation. Prior to Teradata, he spent seven years at eBay, where he led their data warehouse and big data platform programs. He also has deep experience with open source startups. Ratzesberger joined Teradata in early 2013 as leader of the Teradata Research & Development software teams. As head of Teradata R&D, he now oversees a global organization including more than 1,900 technologists around the world. Mohanbir Sawhney is the McCormick Foundation Chair of Technology, clinical professor of marketing, and the director of the Center for Research in Technology & Innovation at the Kellogg School of Management at Northwestern University. Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in innovation, strategic marketing, and new media. His research and teaching currently focuses on modern marketing, organic growth, and business innovation. Professor Sawhney advises and speaks to Global 2000 firms and governments worldwide and has written six management books as well as dozens of influential articles in leading academic journals and managerial publications. Thomas H. Davenport is the President's Distinguished Professor of Information Technology and Management at Babson College, the cofounder of the International Institute for Analytics, a fellow of the MIT Initiative on the Digital Economy, and a senior advisor to Deloitte Analytics. He teaches analytics and big data in executive programs at Babson, Harvard Business School, MIT Sloan School, and Boston University, and is the author or coauthor of seventeen books. Thomas H. Davenport is the President's Distinguished Professor of Information Technology and Management at Babson College, the cofounder of the International Institute for Analytics, a fellow of the MIT Initiative on the Digital Economy, and a senior advisor to Deloitte Analytics. He teaches analytics and big data in executive programs at Babson, Harvard Business School, MIT Sloan School, and Boston University, and is the author or coauthor of seventeen books. Walter Dixon is a broadcast media veteran of more than twenty years' experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children's stories.

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