Overview

Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic. Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail: · the blame-attribution discourses that emerged at the beginning of the pandemic; · how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans; · how the collective actor ‘the healthcare workers’ was constructed in discourse and axiologised in positive terms; · the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online environments; · the idea of a ‘new’ normality following the pandemic. The book examines different dimensions of the COVID-19 pandemic, including examples from Europe, Latin America and the United States and a wide range of images, texts, practices and objects, in order to highlight the importance of its discursive and semiotic nature.

Full Product Details

9781350359567

Table of Contents

Reviews

The strength of this text lies in its ability to furnish a thorough explanatory framework for cultural semiotic perspectives on the Covid-19 pandemic. It is accompanied by a broad range of analyses, equally extensive, which substantiate the analytical methodologies and theoretical foundations guiding the research. -- Claudio Paolucci, University of Bologna, Italy

Author Information

Sebastián Moreno Barreneche is Associate Lecturer at the Faculty of Management and Social Sciences of Universidad ORT Uruguay, Uruguay, and an active researcher of Uruguay’s National Research System (SNI).

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available