Overview
From humble beginnings in the rural South to becoming a Morehead-Cain scholar at UNC-Chapel Hill, Antonio McBroom was always determined to achieve his C.E.O. dream of Creating Extra - Ordinary life. The only thing he didn't expect was that a minimum wage ice cream scooping job would lead him there. Through his multi-unit, multi-brand and multi-state empire, McBroom Created the Extra - Ordinary life he dreamed of, transforming his family and community in the process. In The Self-ish Servant, a hybrid memoir and business guide, McBroom shares the story behind his aspirational ascent. Based on his own seven principles-Tenacity, Self-Awareness, Passion, Focus, Communi-Keys, Boss Time, and Gratitude-The Self-ish Servant teaches other entrepreneurs and leaders of tomorrow to organize their impact through revolutionary service. Offered a chance to franchise his own Ben & Jerry's, McBroom ""scooped his way"" to the top, co-founding Primo Partners in 2008. What started as a single $200K scoop shop grew into a multi-million-dollar enterprise. Fifteen years later, Primo runs 25+ businesses, generating over $20 million annually. The company spans Ben & Jerry's franchises, Starbucks cafés, coaching services, and real estate development. At its core, The Self-ish Servant reveals McBroom's counterintuitive secret: being ""self-ish"" allows us to serve others even better. Packed with lessons in franchising, retail, real estate, public speaking, and servant leadership, The Self-ish Servant positions McBroom as a visionary new voice in business and a go-to resource for building an extraordinary life.
Full Product Details
Author: Antonio McBroom
Publisher: Legacy Launch Pad Publishing
Imprint: Legacy Launch Pad Publishing
Dimensions:
Width: 14.00cm
, Height: 1.30cm
, Length: 21.60cm
Weight: 0.336kg
ISBN: 9781964377544
ISBN 10: 1964377544
Pages: 162
Publication Date: 09 February 2025
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: Available To Order
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Author Information
Antonio McBroom is the cofounder of Primo Partners as well as a professional speaker, author, coach, serial entrepreneur, social justice advocate and real estate developer. Going from ice cream scooper to Ben & Jerry's youngest franchisee and CEO of a $20M+ annual business, he passionately pursues his goal of leaving a $10B+ legacy and impact on Black business excellence. McBroom is a purposeful philanthropist who serves as an active member and international missionary leader at his church New Hope. He resides in North Carolina with his wife and two children. The Selfish Servant is his second book.
