Overview

Online courses give you a chance to help people and build a reputation for your expertise. But they can also be highly profitable. There's a huge market for online courses and it's rapidly expanding. People value education, and online courses, no matter how much they cost, are more reasonable than other educational opportunities. People are buying online courses more and more, and this is expected to increase. Are you thinking about creating an online course? How do you know if it's right for you? Here are the three signs that online courses are a good option for you. 1. You have skills and knowledge that people are looking for. Are there certain things people tend to ask you again and again? Do you find yourself using the expertise you've accumulated through your business to help others? That's essentially what an online course is. It's an expert offering what they know to their audience in order to solve a problem. Whatever kind of business you're in, you possess some skills or knowledge that others can use. What's your expertise? 2. You're already a content creator If you already have content on a single topic lying around, you can easily turn this information into an online course. Do you have eBooks, blog posts, articles, videos, speeches, seminars, podcasts, webinars, or visual content that helps your audience with their problems? You can easily use a piece of content you already have as a starting point, and expand it into a short course that teaches your audience a skill they can use today. 3. You're ready to reach more people If you feel like you've already hit a plateau with your clients or audience, maybe it's time to expand into something new. Online courses offer a great way to gain new exposure and bring new people to the value you offer. One of the challenges you face with your online course is setting a price. How do you choose a price that's good value to your audience, while also providing you with a good profit? First, keep in mind that online learning is just as valuable as face-to-face learning. People are spending more money today on online learning than ever before. The value of your course isn't the actual material or time spent; it's the value you offer your learners. If you've chosen a topic that helps them solve a problem, it offers guaranteed value. How much you charge affects how people perceive your course. If you charge too little, people might consider it low value or low quality. On the other hand, charging a premium price could make your course look more valuable. Another problem with a low price is that if people don't pay much, they may not feel motivated to complete the course. It's like downloading something for free that you never actually open and look at. If your students are paying good money, they'll feel more like they have to attend and get something out of it.

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9781981281770

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Edward Spade is an entrepreneur with decades of executive leadership and corporate consulting experience. He has a passion to help others succeed and is actively pursuing this through information marketing and providing others with tools and techniques to get their message and products out to the world. He has consulted and worked with numerous companies in both the private and public sectors by providing corporate communications, social media management, social media branding, and corporate image consulting along with media and public relations at local, national, and international levels. Edward was co-founder of a media-relations firm in central Florida, which under his leadership grew to become one of Florida's largest privately held firms which specialized in publicly traded companies. After successfully launching many private companies to publicly traded status he decided to spend more time with his family and discovered a way to utilize his experience and expertise in assisting his wife to achieve her goal of establishing a name brand in the wedding industry. Edward has held both a Real Estate license and a Mortgage Broker license. He has a wonderful wife, Cassie, and currently has three great children: Eddie, Olivia, and Timothy.

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