Overview
The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy. All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how its website is performing in terms of attracting, informing and converting visitors. In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking. You will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available. What has been added in the 3rd edition: Google Analytics in Business Universal Analytics new setup process Update to the permissions of Google Analytics GA 4 structure Google Analytics 4 Overview GA 4 - Navigation pane - Reports GA 4 - Exploration GA 4 - Advertisement reports GA 4 - Configure Section 1: Introduction To Web Analytics An Introduction Reasons To Master Google Analytics The Importance Of Analytics In Today's Market Why Is Analytics Important For Businesses? Analytics And Behaviours The Method Important Web Trends And Analytics Tools Are You Taking Full Advantage Of Data & Analytics? Section 2: Digital Marketing Intro To Digital Channels Things You Need To Know About Digital Marketing Section 3: Introduction To Google Analytics Getting Started With Google Analytics Success In Ga Requires 3 Steps Google Analytics Site Structure The Ga Setup Google Tag Manager Google Analytics Important Terms Google Analytics Admin Section 4: Google Analytics 4.0 Introduction To GA 4 What Is New About GA 4.0 GA 4.0 And Sem 101 Setting Up GA 4.0 Permissions In GA 4 Section 5: Universal Analytics Reports Digital Marketing Analytics Reports. The Audience Report The Acquisition Report The Behaviour Report The Conversion Report Reporting With Your Business In Mind Segment Web Analytics Metrics Businesses Should Pay Attention To Chapter 6 - GA 4 Reports GA 4 Structure Google Analytics 4 Overview Navigation Pane - Reports Exploration Advertisement Reports Configure Chapter 7 - Analytics Integration Dashboarding Google Analytics & SEO Google Analytics & Content Google Analytics & SEM Google Analytics And Social Google Optimizer & Ab Testing Bonus Chapter - Analytics Questions For Every Business.
Full Product Details
Author: Tarek Riman
Publisher: Independently Published
Imprint: Independently Published
Dimensions:
Width: 17.80cm
, Height: 1.30cm
, Length: 25.40cm
Weight: 0.422kg
ISBN: 9781796616194
ISBN 10: 1796616192
Pages: 240
Publication Date: 11 April 2019
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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