Overview

Are you tired of websites that look good but fail to drive leads and sales? Unlock the blueprints to a 'Lead Machine' website with The Secret Service Website Formula - the second book in The Secret Service Business Series. Geared to change the game of web design for small skill-or-service businesses (SSBs), their web designers and content creators, this guide reveals a detailed approach specific to service-based businesses. It's an essential resource for anyone with a stake in the success of an SSB - from business owners and consultants to web designers, copywriters, photographers and more. This book flips the script on traditional web design to meet the unique needs of service-based businesses, bringing much-needed clarity to a notoriously convoluted industry. Inside, you'll find: The formula to create or commission websites that are more than just a pretty face (equipped to drive leads and sales) How to collect or craft content that resonates with your target market (including the tried-and-tested Feel-the-Love Photoshoot Formula) Clear, actionable insights and instructions, complete with illustrated blueprints, and much more. Whether you're an SSB owner with no web design experience, a seasoned professional or content creator, you'll discover the inside secrets and critical components of a site geared to drive leads to your inbox and happier, high-paying customers to your door. With this book and its sister guides, Secret Service Marketing and The Modern Marketing Arsenal, you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference.

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9780645068320

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Reviews

""Honestly the best thing I've ever done for my business. Leads just keep rolling in."" Peter B. (Building Inspector) ""I get all my work from my website and get so many comments about it. It's the best investment I've ever made."" Damien B. (Builder)

Author Information

Laura de Lacy is a Certified Practising Marketer and Fellow of the Australian Marketing Institute. An avid business strategist with an inspiring tale of SSB survival, Laura works undercover... Product Manager by day, Secret Service Marketer by night.

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