The Second Coming: Strategic Success Story!
Author:   Jaydev (Jay) Raja
Publisher:   Covenant Books
ISBN:  

9798897631377


Pages:   152
Publication Date:   27 June 2025
Format:   Hardback
Availability:   Available To Order   Availability explained
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The Second Coming: Strategic Success Story!


Overview

This book illustrates the personal evolution of the author from childhood to young adulthood in India until his emigration to the US for higher education and the development of the author's professional career that shaped and enabled him to return as the point man to bring back the world-famous brand Coke to India! In many ways, it elaborates the following relevance of the title: The author as the prodigal returning to his native land-his second coming Brand Coke coming back to India after a prolonged absence of sixteen years-its second coming Growth of the acquired brand Thums-up as a member of The Coca-Cola Company's brand portfolio in India-its second coming

Full Product Details

Author:   Jaydev (Jay) Raja
Publisher:   Covenant Books
Imprint:   Covenant Books
Dimensions:   Width: 15.20cm , Height: 1.40cm , Length: 22.90cm
Weight:   0.445kg
ISBN:  

9798897631377


Pages:   152
Publication Date:   27 June 2025
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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