Overview

Based on years of work in the field with scores of companies, including Bosch, 3M, Schlumberger, and Rio Tinto, The Scrum Fieldbook delivers a hands-on, practical approach to rapidly delivering value for companies and organizations.   Scrum is the secret weapon behind some of today’s most successful companies. Businesses like Google, Facebook, Amazon, and Apple use Scrum to drive incredibly fast innovation, laser focus on customers, and continuous improvement, and to decrease decision times in order to reshape the world.   Scrum is the most utilized Agile framework. In recent years, its use has exploded across the corporate world, far beyond its software and technology roots.   J. J. Sutherland and the team at Scrum Inc. have dramatically improved performance at global banks, utility providers, medical device manufacturers, mining giants, and firms on the cutting edge of genetic science. Scrum has helped companies large and small thrive in the age of disruption.   In Sutherland’s first book, the national bestseller Scrum: The Art of Doing Twice the Work in Half the Time, coauthored with his father, Jeff, the co-creator of Scrum, he laid out the Scrum framework used by almost all of today’s leading technology companies.   In The Scrum Fieldbook, he draws on his firm’s extensive experience in the field to take leaders, managers, and employees deeper into the specific challenges and new opportunities organizations face in an Agile transformation. He shows how the Scrum framework can be successfully applied to any project in any industry, from automobile manufacturers in the U.S. and Europe to nonprofits in Africa, from home renovation contractors in Minnesota to gas exploration companies in South America, from fighter plane builders in Sweden to U.S. Navy Special Forces teams in regions of the world we can’t mention.

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Reviews

Scrum is the way high-tech companies have worked for decades. In The Scrum Fieldbook, JJ Sutherland shows how the rest of corporate America is implementing Scrum to increase productivity and achieve results. --Verne Harnish, founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0) Essential for any leader, innovator, or potential disruptor who wants their company to learn how to get out of its own way. Through the compelling stories and data-driven insights, JJ reveals the patterns and anti-patterns that actually matter and provides a practical guide on how to implement ScrumatScale. . . and unleash its potential to truly nudge the world. --Nathaniel Davis, CEO & Executive Product Owner, Drinkworks Simply put, Scrum transformed our business. I highly recommend The Scrum Fieldbook to every company that wants to make it to the next level! --Brian Fox, president and founder, Confirmation Four years ago, a few of us at 3M HIS took the challenge to implement Scrum to solve an acute business problem. Little did I know that Scrum was destined to be the antidote for all kinds of ills: mistrust, silos, bureaucracy, lack of community and belonging . . . Every takeaway in the Scrum Fieldbook--and I mean every one--was like reliving our journey. Scrum is not hard to understand. It's hard to do. Therefore: Decide. Create. Care. Adjust. Repeat. This is the way the good people in our world have made life for all of us better. --David Frazee, Director, Corporate Research Systems Lab, 3M Scrum creates both business value and happiness for the people involved. This framework is the key enabler for knowledge creating companies, and nurtures sustainable innovations in the global market and in society. --Ikujiro Nonaka, Professor Emeritus at Hitotsubashi University and co-author of The New New Product Development Game and The Knowledge Creating Company

Scrum is the way high-tech companies have worked for decades. In The Scrum Fieldbook, J. J. Sutherland shows how the rest of corporate America is implementing Scrum to increase productivity and achieve results. -Verne Harnish, founder of the Entrepreneurs' Organization (EO) and author of Scaling Up (Mastering the Rockefeller Habits 2.0) Essential for any leader, innovator, or potential disruptor who wants their company to learn how to get out of its own way. Through the compelling stories and data-driven insights, J. J. reveals the patterns and anti-patterns that actually matter and provides a practical guide on how to implement Scrum@Scale . . . and unleash its potential to truly nudge the world. -Nathaniel Davis, CEO and executive product owner, Drinkworks Simply put, Scrum transformed our business. I highly recommend The Scrum Fieldbook to every company that wants to make it to the next level! -Brian Fox, president and founder, Confirmation Four years ago, a few of us at 3M Healthy Information Systems took the challenge to implement Scrum to solve an acute business problem. Little did I know that Scrum was destined to be the antidote for all kinds of ills: mistrust, silos, bureaucracy, lack of community and belonging. . . . Every takeaway in The Scrum Fieldbook-and I mean every one-was like reliving our journey. Scrum is not hard to understand. It's hard to do. Therefore: Decide. Create. Care. Adjust. Repeat. This is the way the good people in our world have made life for all of us better. -David Frazee, director, Corporate Research Systems Lab, 3M Scrum creates both business value and happiness for the people involved. This framework is the key enabler for knowledge creating companies, and nurtures sustainable innovations in the global market and in society. -Ikujiro Nonaka, Professor Emeritus at Hitotsubashi University and co-author of The New New Product Development Game and The Knowledge Creating Company The Scrum Fieldbook will expand the adoption of Scrum, enhance anyone's usage of the approach, and unleash the agile potential in all of us. This no-nonsense guide reveals practical applications of Scrum in an inspiring range of real-life experiences. J.J. strips away the jargon to show how the world of business really works, and why Scrum makes it work far better. -Darrell Rigby, partner, Bain & Company

Author Information

J. J. Sutherland is the CEO of Scrum Inc., a consulting and training firm that uses Scrum to rapidly deliver results in companies around the globe. He is the coauthor of Scrum: The Art of Doing Twice the Work in Half the Time, written with his father, Jeff Sutherland, the co-creator of Scrum. Previously, he was an award-winning correspondent, producer, and Baghdad bureau chief for NPR. He covered the wars in Iraq and Afghanistan, the Arab Spring, and the aftermath of the 2011 tsunami in Japan. He has won duPont, Peabody, Edward R. Murrow, and Lowell Thomas awards for his work. He lives in Washington, D.C., with his family.

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