Overview

Donald Hendon tells us that 'thinking small is actually thinking big' and then delivers 500 big ideas for brilliant negotiating. There's nothing 'small' about the science behind this advice-and your deal-making results will prove it. Harvey Mackay, New York Times #1 best-selling author of Swim with the Sharks Donald Trump's 1988 book, Trump: The Art of the Deal, was actually co-written by Tony Schwartz, hired by Random House. Schwartz interviewed Trump, followed him around for a few months, and eventually came up with the book. Trump looked it over and approved it. That book listed Mr. Trump's favorite 11 deal-making (i.e. negotiating) tactics. The book you're reading now, Dr. Donald Hendon's The Science of the Deal, goes light-years beyond Trump's 11 tactics. It teaches 500 tactics. Yes, you read right-500! 489 more tactics than Trump's 11! Dr. Donald W. Hendon developed and refined these 500 tactics over the years. He gave his first deal-making / negotiating seminar back in 1971, when he was 31. Trump was only 25 then, still wet behind the ears, and still learning how to operate his father Fred's successful real estate business. Since then, Dr. Hendon has given seminars in 38 nations on six continents and trained thousands of executives in all kinds of organizations: business, government, non-profit firms, etc. The executives are from more than 60 nations. And he has used his 500 tactics to negotiate his own deals. He has become a millionaire several times over. That's because he knows which tactics most people use over and over again-and which tactics most people usually avoid. He knows which tactics work and which ones don't work. And most importantly - why!

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9781595072788

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