Overview

And for all that data, companies pay out in the weirdest currencies: points, raffles, badges, sweepstakes entries, or the occasional check that looks suspiciously like a participation trophy. Yet millions play along. It's part hobby, part hustle, part anthropological experiment. Can surveys be a legitimate side gig? Possibly. But even if you don't strike it rich, you'll learn what it feels like to have your opinion weighed, recorded, and sold - all while thinking you're the customer. Spoiler: you're not. This book unpacks the survey industry - from Gallup to Google Forms, from Nielsen families to TikTok polls - exploring who's asking, who's answering, and who's really cashing in. It's a comedic-educational tour through the world's longest conversation: ""How do you feel about that?""

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