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Full Product Details

Author:   Professor Paul Joseph Gulino (Chapman University, USA) ,  Connie Shears (Chapman University, USA)
Publisher:   Bloomsbury Publishing Plc
Imprint:   Bloomsbury Academic USA
Edition:   HPOD
Weight:   0.240kg
ISBN:  

9781501327254

ISBN 10:   1501327259
Pages:   184
Publication Date:   08 February 2018
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

ACKNOWLEDGEMENTS INTRODUCTION; or, Should I Save The Cat and Send the Hero On His Journey? 1: The Science of information flow, or, I say Schema, You say Schemata: Top-Down vs. Bottom-Up 2: The Science of Connecting to the Main Character, or, Why Do I Worry That A Meth Dealer Might Get Caught? 3: Science of Contrast, or, why the big huge spaceship followed the little tiny space ship in the opening of Star Wars 4: The Science of Exposition, or, What’s Wrong With An Information Dump? 5: Science of Cause and Effect, or, Did the Packers Really Lose Because I Didn’t Wear My Cheesehead Hat? 6: The Science of Shared Attention, or If I Write A Screenplay In Which A Tree Falls in the Forest, And The Reader Falls Asleep Halfway Through, Have I Written A Screenplay? 7: The Science of Conflict, or, What’s Wrong with Watching Two Hours of People Just Getting Along and Helping Each Other? 8: Science of Imagination: Temporal Lobes, How to Think Creatively, Stages of Mind, or, Your Dope-Fueled Imaginings 9: The Structure Question, or, How Many Acts Does It Take To Sell A Script? 10: Star Wars, or, How George Did It

Reviews

The Science of Screenwriting explores the workings of the human brain when responding to stimuli and applies these insights to the ongoing reactions of an audience to a story. From this very accessible research a canny storyteller can learn to maximize the impact of a story before an audience actually experiences it. How great is that? Using such unexpectedly helpful and yet seemingly invisible knowledge will feel to the viewer like genuine alchemy. * David Howard, author of The Tools of Screenwriting and How to Build a Great Screenplay *

The Science of Screenwriting explores the workings of the human brain when responding to stimuli and applies these insights to the ongoing reactions of an audience to a story. From this very accessible research a canny storyteller can learn to maximize the impact of a story before an audience actually experiences it. How great is that? Using such unexpectedly helpful and yet seemingly invisible knowledge will feel to the viewer like genuine alchemy. * David Howard, author of The Tools of Screenwriting and How to Build a Great Screenplay * Like all good books on writing, The Science of Screenwriting is not a formula for storytelling but, rather, a set of tools and ways of thinking about story that writers can use to help them with their creative task. Not only are the tools in the book extremely useful, but they all view story through the lens of brain science - in particular, how the presentation and sequencing of events evokes emotional responses from the audience. In other words, they see story not so much as an act of self-expression but rather as a craft devoted to its consumers, the people who read stories and go to the movies. * Ross Brown, Program Director of MFA in Writing & Contemporary Media, Antioch University, Santa Barbara, USA * Analytically merging elements of cinematic storytelling with cognitive processing, Gulino and Shears' insights are beneficial not just to screenwriters, filmmakers, and neuroscientists, but to any creative practitioner wanting deeper understandings of how to effectively communicate to audiences visually and through dialogue. And the icing on the cake is that it's a completely accessible, fun read! * Mark Evan Schwartz, Associate Professor of Screenwriting Loyola Marymount University School of Film and Television, USA and author of How to Write: A Screenplay *

Author Information

Paul Gulino is Associate Professor at Chapman University’s Dodge College of Film and Media Arts in Orange, California, USA. Connie Shears is Associate Professor in the Psychology Department at Chapman University, USA.

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