Overview

Full Product Details

9781526402837

Table of Contents

Reviews

To understand modern marketing and modern economies, one should understand service-dominant logic. To understand service-dominant logic, I strongly recommend reading The SAGE Handbook of Service-Dominant Logic. It is complete, well documented, insightful, and shows the way forward. -- Professor Shelby D. Hunt

The SAGE Handbook of Service-Dominant Logic is a handy reference that summarizes Steve Vargo & Bob Lusch's influential concept of service-dominant logic. Including a variety of chapters from notable researchers working in the general area, the handbook expands on Vargo & Lusch's interactive and co-creative view of the economy, in which all value emerges from use, and everything, even goods, may usefully be considered service. -- Roland T. Rust This is the most comprehensive book on Service Dominant-Logic from the leading authors of the field. This is the definite reference and source of inspiration for those interested in the changing paradigm of value creation and its potential applications. The topic is more relevant than ever as platforms, disruptive technologies and changing consumer behavior transform business models. -- Dr Katri Kallio To understand modern marketing and modern economies, one should understand service-dominant logic. To understand service-dominant logic, I strongly recommend reading The SAGE Handbook of Service-Dominant Logic. It is complete, well documented, insightful, and shows the way forward. -- Professor Shelby D. Hunt

Author Information

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available