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9781032214665

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"""A phenomenal contribution. It not only offers an authoritative and up-to-date survey of the field but also shows how it is being revitalised by engagements with technological, social, geopolitical and cultural shifts. Based on the ideas presented here, audience studies represents an exciting and important set of questions, methods, and critical orientations from which to explore a rapidly changing and ever more media-saturated world."" - Rosalind Gill, Goldsmiths, University of London"

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Annette Hill is Professor in Media and Communication, Jönköping University, Sweden. With 25 years’ experience of audience research, in over 100 publications, her work addresses transnational audiences for factual and fictional genres, live events, tourism and theatre, using multi methods and analytic dialogue with industry and citizen stakeholders. Peter Lunt is Professor of Media and Communication at the University of Leicester, UK. His research encompasses audience research, media regulation and the relationship between media research and social theory.

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