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9780367477578

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This tour de force volume provides a comprehensive and innovative study of the intersections among marketing, gender, and feminist theory. These collected works deftly trace out the marginalized voices, socio-cultural complexities, historical relations, and politics-of-identity conflicts that have shaped the marketing of gender and the gendering of marketing theory and practice. The Routledge Companion to Marketing & Feminism is a must read for anyone seeking to understand marketing's gendered past, present and future Craig Thompson, Churchill-Bascom Professor of Marketing, University of Wisconsin-Madison, USA In a world of resurgent inequality, a book on feminist perspectives - which prioritize issues of injustice, exclusion, and subjugation - on the current state of the knowledge and debates in marketing, communications, and consumption is most timely and welcome. The contributions deliberate and expose the gendered nature of institutional and social structures that implicate marketing practices as well as the overlooked female contributions to the production of marketing knowledge Guliz Ger, Professor of Marketing, Bilkent University, Turkey This invaluable and urgently-needed volume will have pride of place on my bookshelves. The carefully curated chapters synthesise and foster interdisciplinary insight, debate and critique surrounding the relationships between marketing and feminism, applying rigorous scholarship in examining a rich array of gendered marketplace practices, ideologies and activism. The collection addresses intersections of gender, class, age and race from the perspectives of an international, multi-generational group of feminist scholars drawing on a range of disciplines Stephanie O'Donohoe, Professor of Advertising and Consumer Culture, University of Edinburgh Business School, UK

In a world of resurgent inequality, a book on feminist perspectives - which prioritize issues of injustice, exclusion, and subjugation - on the current state of the knowledge and debates in marketing, communications, and consumption is most timely and welcome. The contributions deliberate and expose the gendered nature of institutional and social structures that implicate marketing practices as well as the overlooked female contributions to the production of marketing knowledge Guliz Ger, Professor of Marketing, Bilkent University, Turkey This invaluable and urgently-needed volume will have pride of place on my bookshelves. The carefully curated chapters synthesise and foster interdisciplinary insight, debate and critique surrounding the relationships between marketing and feminism, applying rigorous scholarship in examining a rich array of gendered marketplace practices, ideologies and activism. The collection addresses intersections of gender, class, age and race from the perspectives of an international, multi-generational group of feminist scholars drawing on a range of disciplines Stephanie O'Donohoe, Professor of Advertising and Consumer Culture, University of Edinburgh Business School, UK This tour de force volume provides a comprehensive and innovative study of the intersections among marketing, gender, and feminist theory. These collected works deftly trace out the marginalized voices, socio-cultural complexities, historical relations, and politics-of-identity conflicts that have shaped the marketing of gender and the gendering of marketing theory and practice. The Routledge Companion to Marketing & Feminism is a must read for anyone seeking to understand marketing's gendered past, present and future Craig Thompson, Churchill-Bascom Professor of Marketing, University of Wisconsin-Madison, USA

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Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK. Lorna Stevens is Associate Professor of Marketing at the University of Bath, UK. Olga Kravets is Senior Lecturer at Royal Holloway, University of London, UK.

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