Overview

The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field. This second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers. This seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

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9781032911014

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Reviews

PRAISE FOR THE FIRST EDITION ""Essential reading for academics, marketing practitioners, consumers, and advocacy groups. Well-written, timely, and documented to the finest detail, the various authors put forth an excellent analysis and critique of a system that impacts all of humanity and its quality of life."" Ronald Paul Hill, American University, USA ""A foundational resource for critical work in marketing that goes beyond criticism to generate compelling new ideas, productive insights, and transformational paradigms. Close attention will cause readers to rethink their fundamental understanding of marketing."" Jonathan Schroeder, Rochester Institute of Technology, New York, USA ""These chapters will open the imagination and conscience to new problems that cry out for critical attention."" Russell Belk, York University, Canada

Author Information

Mark Tadajewski is an Honorary Professor of Marketing at the University of York; The Open University; and Royal Holloway, University of London, UK. Matthew Higgins is the Head of Department for Strategy and Marketing at The Open University, UK. Janice Denegri-Knott is a Professor in Consumer Culture and Behaviour at Bournemouth University and a Visiting Professor at the Centre for Consumption Research at Gothenburg University, Sweden. Rohit Varman is a Professor of Marketing and Consumption at the University of Birmingham, UK.

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