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9781138385740

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I am delighted to rummage through the intriguing essays in The Routledge Companion to Arts Marketing. As a lover of the arts and a writer in the arts, this volume is like candy to me. Whether you produce, distribute, or consume the arts, you will find enlightenment on every page. Philip Kotler, Kellogg School of Management, Northwestern University, USA Cutting edge thought from the undisputed leaders in their field. This text is long overdue and will benefit students and reflective practitioners alike. Adrian Sargeant, Professor, Indiana University, USA The name of this book is well chosen. It is a companion that will help anyone working in the arts go through reflexive thinking about what marketing in the arts really means; it also draws a relationship to arts management and leadership in general. Francois Colbert, Professor, HEC Montral, Canada.

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Daragh O’Reilly is Senior Lecturer in Creative and Cultural Industries as Sheffield University Management School. He is an experienced co-editor of journal special issues, and (with Finola Kerrigan) edited Arts Marketing: A Fresh Approach (Routledge, 2010). He is the author, with Gretchen Larsen and Krzysztof Kubacki of Music Markets and Consumption (Goodfellow, 2013). Ruth Rentschler is Foundation Chair of Arts and Entertainment Management at Deakin University, Australia. Ruth has published widely in the cultural field including the Cultural and Entertainment Industries Handbook, Shaping Culture, Innovative Arts Marketing, The Entrepreneurial Arts Leader, Creative Marketing and Museum Marketing, to name some her books. Theresa A. Kirchner is Associate Professor of Management at Hampton University, USA. Her background includes work with nonprofit boards for more than twenty years and corporate positions as Senior Vice President with Bank of America and Principal Consultant with Keane, Inc. Her publications have appeared in the International Journal of Nonprofit and Voluntary Sector Marketing, Disaster Recovery Journal, European Journal of Management and Journal of the Academy of Business and Economics.

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