Overview

Retail travel agents are the most important travel intermediaries. Agents act as sales outlets for suppliers and wholesalers from whom they receive commission for any sales made. They also act as travel counsellors, advising people as to when, where, and how to travel; as salespersons actively selling travel; and as assistants, making reservations in response to customer requests. The scope and functions of a modern travel agency has increased manifold over the years. This book explains the various concepts and operations of a travel agency in a systematic manner and makes it easier for not only students of tourism management, but also working professionals to comprehend the subject. Since customer relations is the key to the success of travel agency business, this book explains the need for understanding and retaining the customers, as it is easier to retain loyal customers than to make new ones. The book contains some additional features including Glossary of Travel Agency and Airlines Terms, Hospitality Industry Terms, Travel Trade Publications, International Tourism Periodicals, Travel Industry Journals, Education and Training in Travel and Tourism, International Organisations, Travel Related Publications of International Organisations, and Comprehensive Bibliography. Throughout the book, the approach has been to explain the concepts in a simple and exhaustive manner. The main objective of the book is to provide valuable source material on the complex subject of travel agency business to graduate as well as post-graduate and management students of travel and tourism, travel agencies, airlines and others engaged in the business of travel and tourism.

Full Product Details

9789386245755

Table of Contents

Reviews

Author Information

A.K. Bhatia was a senior official in the Ministry of Tourism, Government of India for more than two decades. As Deputy Director General, he was responsible for the marketing of Indian tourism in different parts of the world. As a field officer, he had several assignments in Indias overseas tourist offices including those at Brussels, Paris and Geneva. He represented the Ministry of Tourism at many international conferences. After obtaining a post-graduate degree from the University of Delhi, he acquired an advanced post-graduate Diploma in Tourism Marketing from the University of Viterbo, Italy. He has written a number of articles in Indian and international tourism journals. His last assignment was as a Director of Education in the Kuoni Academy of Travel, a Swiss multinational enterprise. Prior to this, he had coordinated and taught tourism to graduate and post-graduate students at University of Delhi for several years. Presently he is associated with the Indian Institute of Travel and Tourism Management, Ministry of Tourism and several other institutes imparting training in travel and tourism management.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available