Overview

The ongoing digital transformation is fundamentally reshaping human behavior, communication, and social structures, with particularly profound implications for the workplace. Generation Alpha, the first generation to be fully immersed in digital technology from birth, brings with it a unique blend of technological fluency, global awareness, and strong values around inclusivity, sustainability, and ethical responsibility. As this generation enters the workforce, their expectations for collaboration, flexibility, and meaning-driven work challenge traditional organizational norms and leadership models. Understanding and adapting to these shifts is essential for building resilient, future-oriented organizational cultures. The Role of Generation Alpha in Building a Strong Organizational Culture examines the impact of Generation Alpha on organizational culture as they begin entering the workplace. It explores how Generation Alpha s value system, technological savvy, communication styles, and leadership ambitions engage with organizational culture frameworks. Covering topics such as artificial intelligence, hyper-personalization, and social intelligence, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, corporate leaders, HR professionals, educational leaders, policymakers, and more.

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9798337339870

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Cemile Şeker was born on December 22, 1982, in Kahramanmaraş. She completed her primary, secondary, and high school (science department) education in Adana and Hatay. After completing her undergraduate education as an engineer at Celal Bayar University, she pursued her graduate studies in the Business Administration Department at Çukurova University. She completed her doctoral studies in the Department of Business Administration at Bandırma Onyedi Eylül University. She also graduated from the Open Education University in the field of Law. She completed the English Preparatory School at Near East University. She is currently continuing her Open Education studies as a senior student in Business Administration. She started her career as a trainee engineer in Izmir. Later, she continued her career in banking and insurance companies. She worked as a middle and senior manager in the retail industry. She worked as a paid teacher in high schools, secondary schools, and primary schools affiliated with the Ministry of National Education in Türkiye for three years. She worked as an Investment Expert Instructor in the training departments of various financial institutions. She attended various training programs in the fields of Finance, Education, Management, Informatics, and Software and received numerous certificates from universities and state institutions in Türkiye. She continues her academic studies in the fields of management, organization, and organizational behavior. She has published articles in international journals, presented papers at conferences, and contributed chapters to books. She continues her career as a lecturer at the Near East University Faculty of Tourism. She is the author of the novel ""Sığınak: Sonun Başlangıcı"" and the children's storybook ""Efe ve Koça Çınar"".

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