Overview

The Rock and Roll Times Music Industry Guide is a new book aimed, designed and written to inspire, educate and give insight to new and old bands, musicians and labels alike, who wish to create or further their career in the music industry. By learning exactly how the music industry works, they can then implement the same structure into building their public profile, fan-base, record and merchandise sales - as well as increasing touring opportunities. The book covers in detail what A&R really think and how you should and shouldn't approach them; to what a music publisher does and why you will need a manager. Want to know how to get your music on iTunes and into 2000 shops across America? Then the chapter on distribution is for you. From Merchandise to CD manufacturing, how to build your own press team to setting up a record label and touring, The Rock and Roll Times will give you insights and guidance on all of the following chapters: 1. A&R 2. PUBLISHING 3. MANAGEMENT 4. MUSIC AGENT 5. PROMOTERS 6. MUSIC LAW AND LEGAL ADVICE 7. THE BAND 8. SONGWRITING 9. REHEARSALS 10. THE STUDIO 11. WEBSITES 12. GIGGING AND TOURING 13. CD PRESSING 14. DISTRIBUTION 15. MERCH 16. MAKING A VIDEO 17. SETTING UP A RECORD LABEL 18. SETTING UP A FESTIVAL 19. ACCOUNTING 20. SEEKING FUNDING 21. MUSIC COLLECTION SOCIETIES 22. MUSIC INDUSTRY EVENTS 23. FOR THOSE ABOUT TO ROCK 24. REFERENCE MATERIALS The digital revolution in technology has changed the face of music forever. This change redefines how bands are sought, signed and delivered to the marketplace. Bands will still chase record deals and A&R personnel will mostly still say no. Increasingly, bands are having to reach a certain stage of development before a record label will take a look. It's a well-documented fact that most bands will never sign that elusive record deal. With an estimated 3 million bands on the Internet that's a lot of music flying around cyber space aimlessly. Does that mean musicians cannot forge a career in music? Nope. Does it mean, as the music industry goes through its biggest ever shift in how it does business, that bands can set up their shop? Yep. So how do they do that? Simple. It's called organisation. The digital platform is the single biggest revolution to enter the musician's arena. Cost has always been the single biggest prohibitive factor facing any artist. With digital technology, that cost diminished and opened up a whole new way a musician could do business. And that's the key. The music industry is a business. Whilst bands can create a platform to sell their music, they still need an infrastructure around them to capitalise on and grow. The Roc

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9781905862108

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Reviews

'The most up-to-date and concise guidebooks to the music industry on the market.' www.subba-cultcha.com'Indeed, this book isn't aimed just at bands and would prove a useful read for anyone interested in a career in A&R or promotion.' www.isthismusic.com'Will Beattie's book is an invaluable guide for any band looking to get an insight into how the music industry works.' Rock Sound'The first book of its kind - gives behind the scenes knowledge from the authors own vast experience about how to have a successful career in music... an invaluable bible to any emerging band detailing everything they need to know.' www.music-zine.com

Author Information

Will Beattie is an independent A&R consultant whose music background incorporates press and PR, music promotion, artist management and music journalism.

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