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Author:   Stephen J. Wayne
Publisher:   Rowman & Littlefield
Imprint:   Rowman & Littlefield
Edition:   Twelfth Edition
Dimensions:   Width: 15.90cm , Height: 2.10cm , Length: 23.70cm
Weight:   0.535kg
ISBN:  

9781538182031

ISBN 10:   1538182033
Pages:   296
Publication Date:   15 June 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
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Table of Contents

Part One. The Electoral Arena Chapter 1. Presidential Selection: A Historical Overview The Creation of the Electoral College The Development of Nominating Systems Congressional Caucuses National Nominating Conventions Popular Primaries and Caucuses The Evolution of the General Election Partisan Electors Congressional Decisions Judicial Determination Other Close Elections The Politics of Electoral College Voting Summary Where on the Web? Exercises Selected Readings Chapter 2. Campaign Finance The Rising Costs of Running for President The Regulation of Campaign Finance The Federal Election Campaign Act The Buckley v. Valeo Decision The Soft Money Loophole and Other Amendments The Bipartisan Campaign Reform Act The Court’s Citizens United Decision The Money Explosion Candidate Revenues Federal Funds Campaign Expenditures Money and Electoral Success Summary Where on the Web? Exercises Selected Readings Chapter 3. The Political Environment Turnout The Evolution of Voting in American Elections Comparative Turnout in Other Countries Influences on Turnout Turnout and Democracy Turnout and Partisanship The Partisan Basis of Politics Voting Behavior Shifts in Partisanship The Social Basis of Politics The New Deal Realignment Evolving Political Coalitions: 1950–70 Electoral Coalitions: The Last Forty Years Summary Where on the Web? Exercises Selected Readings Part Two. The Nomination Chapter 4. Party Rules and Their Impact Reforming the Nomination Process: Democrats Take the Initiative Fixing the Calendar Improving Representation Empowering the Leadership Republican Reforms Legality of Party Rules The Impact of the Rule Changes Turnout Representation Party Organization and Leadership Winners and Losers Summary Where on the Web? Exercises Selected Readings Chapter 5. Campaigning for the Nomination Basic Strategic Guidelines Plan Far Ahead Concentrate Efforts in the Early Contests Raise and Spend Big Bucks Gain Media Attention Develop an Organization Monitor Public Opinion Design and Target a Distinctive Image and Message Make Effective Use of Communication Technologies Coordinating Strategy with Candidacy Status Campaigning as Front-Runner Campaigning as a Non-Front-Runner Campaigning as a Pulpit Candidate Summary Where on the Web? Exercises Selected Readings Chapter 6. The Post-Primary Campaign The Noncompetitive Preconvention Phase Healing Partisan Discord Repositioning and Reprioritizing the Issues Repairing Leadership Images Gaining the Stature of an Incumbent Picking the Vice Presidential Nominee Planning for the Convention Convention Controversies in Historical Perspective Contemporary Conventions: Composition, Content, Communications, and Impact Oratory Themes Platform News Media Coverage Assessing the Conventions’ Impact on the Electorate Characteristics of the Nominees Summary Where on the Web? Exercises Selected Readings Part Three. The General Election Campaign Chapter 7. Strategy, Tactics, and Operations The Evolution of Presidential Campaigns From Porch to Train From Rally to Radio and Television From Art to Science: The Digital Revolution Strategic Planning Partisanship Salient Issues Leadership Imagery Dealing with Incumbency Building a Winning Electoral College Coalition Strategic Execution Organization The Public Dimension Field Offices Data Analysis Summary Where on the Web? Exercises Selected Readings Chapter 8. Media Politics The Mass Media and Electoral Politics: An Overview Print Media Television The Internet Traditional News Coverage Horse Race Journalism Newsworthiness: Bad News Is “Good” News Story Lines Impact Presidential Debates History Preparation Impact Campaign Advertising Format and Tone Emotive Content Accuracy and Truthfulness Digital Communication Controversies Foreign Interference Use and Abuse of Personal Data Summary Where on the Web? Exercises Selected Readings Part Four. The Election: Its Meaning and Consequences Chapter 9. Understanding Presidential Elections Predicting Presidential Elections Forecasting Models Pre-election Polling Election-Night Reporting and Analyses of Exit Polls Interpreting the Election Results Models of Voting Behavior Explaining Presidential Election Results: 1952–2016 Converting Electoral Choice into Public Policy The President’s Imprecise Mandate Campaign Expectations and Presidential Performance Transitioning into Office Summary Where on the Web? Exercises Selected Readings Chapter 10. Reforming the Electoral System Improving the Selection Process Party Rules Campaign Finance Informing the Electorate Traditional News Coverage Digital Communications Democratizing the Road to the White House Closing the Participation Divide Changing the Way Presidents Are Elected Increasing Competitiveness for Congressional Elections Summary Where on the Web? Exercises Selected Readings Appendix. The 2019–2020 Presidential Election Campaign

Reviews

The Road to the White House is required reading for any academic, student, journalist, or lay-person interested in understanding how the United States chooses candidates and elects presidents. And like a fine wine, it gets better over time with each new version.--David B. Cohen, professor of Political Science, director, Applied Politics Program, University of Akron

The Road to the White House is required reading for any academic, student, journalist, or lay-person interested in understanding how the United States chooses candidates and elects presidents. And like a fine wine, it gets better over time with each new version. --David B. Cohen, professor of Political Science, director, Applied Politics Program, University of Akron

Author Information

Stephen Wayne is an Emeritus Professor of Government at Georgetown University. He is a Washington insider who has written many books and articles on the presidency and presidential elections. A frequent source for journalists covering American politics, he often appears on television and radio news programs, conducts seminars for senior federal executives and international visitors, and lectures at many universities in the United States and abroad.

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