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9780241465431

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Habits are powerful, but, as Michael Norton demonstrates in this fascinating book, there are other patterns that are essential to the well-lived life: rituals. Featuring lively storytelling and cutting-edge science, The Ritual Effect sticks with you as it shows how to build the rituals needed to perform under pressure, savor an experience, or construct a memory that will last forever. * Charles Duhigg, New York Times bestselling author of The Power of Habit and Supercommunicators * If you are looking for purpose, better family dynamics, or simply a happier life, Michael Norton just might be the answer. In The Ritual Effect, Norton masterfully shows that, from the religious to the secular, rituals in your life play a central role in reaping full value from each moment. * Arthur C. Brooks, Professor, Harvard Kennedy School and Harvard Business School, and #1 New York Times bestselling author of From Strength to Strength * A masterclass in ritual presented by one of my very favorite behavioral scientists! The Ritual Effect opens our eyes to the rituals we already perform—and the ones we can choose to create—which have the remarkable power to infuse the mundane with meaning and emotion. * Angela Duckworth, #1 New York Times bestselling author of Grit * Norton gives the reader a witty, thought-provoking guide to some of our species' oldest and quirkiest behavior. If you want to understand and harness the psychological power of rituals to live and think better, this is the book for you. * Laurie Santos, Chandrika and Ranjan Tandon Professor of Psychology at Yale University and host of The Happiness Lab podcast *

Habits are powerful, but, as Michael Norton demonstrates in this fascinating book, there are other patterns that are essential to the well-lived life: rituals. Featuring lively storytelling and cutting-edge science, The Ritual Effect sticks with you as it shows how to build the rituals needed to perform under pressure, savor an experience, or construct a memory that will last forever. * Charles Duhigg, New York Times bestselling author of The Power of Habit and Supercommunicators *

Author Information

Michael Norton is the Harold M. Brierley Professor of Business Administration at Harvard Business School, where he serves as a Research Director and is a member of the Harvard Behavioral Insights Group. Dr Norton's research focuses on behavioural economics and wellbeing, and as well as being widely published in academic journals has appeared in popular media outlets such as the Wall Street Journal, CNN, Forbes and The New York Times. Co-author of Happy Money, The Ritual Effect is his first solo-written book.

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