Overview

"In the bestselling tradition of Charles Duhigg's The Power of Habit and Angela Duckworth's Grit, a renowned social psychologist demonstrates the power of small acts--and how a subtle turning of habits into rituals can add purpose and pleasure to life.Our lives are filled with repetitive tasks meant to boost productivity--what we come to know as habits. Over time, these habits (for example, brushing your teeth or putting on your right sock first) are done on autopilot. But when a layer of mindfulness accompanies a habit--when we focus on the precise way an act is performed--a ritual has been created. Now, an everyday act goes from black-and-white to technicolor. And as author Michael Norton explains here, it's these rituals that make life worth living. Think of the way you savor a certain beverage, the care you take with a certain outfit that only gets worn on special occasions, the unique way that your family gathers around the table at the holidays, or the secret language you enjoy with your significant other. To some, these behaviors may seem quirky, but because rituals matter so deeply to us on a personal level, they saturate our lives with purpose and meaning. Rituals can heal a community experiencing a great loss, guide a speaker through a difficult presentation, drive a stadium of sports fans to ecstasy, inspire courage in soldiers going into combat, and help us rise to challenges and realize opportunities. Among those who have made effective use of rituals are Maya Angelou, Keith Richards, Barack Obama, and Steve Jobs. Drawing on decades of original research, author Michal Norton reveals that shifting from a ""habitual"" mindset to a ""ritual"" mindset can both enhance performance and add meaning to your life. Compelling, inspiring, and practical, The Ritual Effect takes us on a fascinating tour of the intention-filled acts that drive human behavior and shows us how to create simple rituals to imbue everyday life with a sense of purpose and joy."

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9781797175218

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"Michael Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He has studied human behavior as it relates to love and inequality, time and money, and happiness and grief. He is the author of The Ritual Effect and the coauthor--with Elizabeth Dunn--of Happy Money: The Science of Happier Spending. In 2012, he was selected by Wired magazine as one of ""50 People Who Will Change the World."" His TEDx talk, How to Buy Happiness, has been viewed nearly 4.5 million times. He is a frequent contributor to such publications as The Wall Street Journal, The New York Times, and Scientific American, and has made numerous television, radio, and podcast appearances. Michael Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He has studied human behavior as it relates to love and inequality, time and money, and happiness and grief. He is the author of The Ritual Effect and the coauthor--with Elizabeth Dunn--of Happy Money: The Science of Happier Spending. In 2012, he was selected by Wired magazine as one of ""50 People Who Will Change the World."" His TEDx talk, How to Buy Happiness, has been viewed nearly 4.5 million times. He is a frequent contributor to such publications as The Wall Street Journal, The New York Times, and Scientific American, and has made numerous television, radio, and podcast appearances."

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